LONDON--(EON: Enhanced Online News)--Technavio analysts forecast the global commercial electric juicing machines market to grow a CAGR of more than 5% over the forecast period, according to their latest report.
“Vendors in the market are focusing on differentiating their products and offering improved product features to appeal to a larger consumer base. Pulp ejection feature is an important feature that is currently helping raise the overall sales of commercial electric juicing machines”
The research study by Technavio on the global commercial electric juicing machines market for 2017-2021 provides a detailed industry analysis based on the product type (centrifugal, citrus, and masticating juicing machines), end-users (juice bars and cafes; and restaurants and bakeries), and geography (the Americas, EMEA, and APAC).
|Electric juicing machines are commercial-grade equipment designed to be used in foodservice establishments. Juice bars and cafes, which include both chain and independent establishments, are the key end-users of the global commercial electric juicing machines market, driven by the demand for freshly prepared juices from juice bars and cafes.|
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Technavio analysts highlight the following three factors that are contributing to the growth of the global commercial electric juicing machines market:
- High profit margin for end-users
- Increasing number of juice bars
- Focus on providing improved features
High profit margin for end-users
End-users like juice bars and other foodservice establishments have very high profit margins due to the use of high-quality commercial electric juicing machines. The investment on these appliances can be recovered in just a few weeks' time, which is appealing to the end-users of the commercial electric juicing machines market.
“The average profit market for every liter of orange juice is about 60%, with similar margins for other fruits. Owing to such high profit margins, many foodservice establishments such as juice bars and cafes, recover the equipment cost in a short period of time,” explains Manu Gupta, a lead analyst at Technavio for food research.
Increasing number of juice bars
Consumers worldwide are showing a clear preference towards healthy food items, and fresh fruit and vegetable juices are some of the major healthy food and beverage options. The informed consumer demographic consciously opts for freshly prepared juices. Capitalizing on this shift in consumer preference, various foodservice establishments have started to tap the increased demand for fresh juices by expanding the number of stores. These juice bars make extensive use of commercial electric juicers, which will directly trigger the sales and thereby the market growth.
Focus on providing improved features
“Vendors in the market are focusing on differentiating their products and offering improved product features to appeal to a larger consumer base. Pulp ejection feature is an important feature that is currently helping raise the overall sales of commercial electric juicing machines,” says Manu.
Vendors are also focusing on improving the safety of their products by incorporating advanced technologies. For instance, Waring's commercial juicers come with a safe operation interlock system, which improves the safety of the motor.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, resellers, and end-users.
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