Olympian, Dancing with the Stars Champion Laurie Hernandez Shares the Spotlight with Her Mom in New Campaign for Febreze at Walmart

FAYETTEVILLE, Ark.--()--Sometimes, the things we love most can be stinky. Take active teenagers for instance. That’s why Olympic gold medalist and the youngest Dancing with the Stars champion in history, Laurie Hernandez and her mom, Wanda, are partnering with Febreze – available at Walmart – to introduce a fresh twist to the “I Love You, But Sometimes You Stink” campaign that launched earlier in 2017. Febreze at Walmart’s first Latina mother/daughter duo are promoting new Febreze with OdorClear™ technology – the product’s toughest formula to date – designed to seek out odor molecules, deactivate them and clean away odors better than ever before.

The duo is currently starring in an Odor Ode video campaign that debuted this month and will appear nationwide on endcap TV in Walmart stores throughout August. Appearing together in video for the first time, the Hernandezes gravitated towards the Febreze campaign because it highlights love for and dedication to the most important things in our life…even when they stink. Through the campaign, Laurie had the opportunity to teach her mom a thing or two about dancing, while Wanda was able to show Laurie what eliminating those active teen odors is all about.

Few people understand odors like parents of a teenage athlete, so as Laurie has persevered through a lot of sweat and tears to attain her dreams, her mom Wanda has been by her side supporting her. “We use Febreze all over the house, and we even take it in the car. Laurie is my third – and most active – stinky teen, so I’ve learned a thing or two by now,” Wanda said.

A proprietary formula from Febreze, new OdorClear™ technology is made up of hard-working odor-eliminating agents. Compounds like odor trappers, odor converters, odor neutralizers and odor magnets work together to clean away odors in two simple ways: seeking out bad odors and cleaning them away altogether by deactivating and replacing them with a light, fresh scent. Some of the odor removal technology works instantly to eliminate odor and leave a fresh scent, while other technology activates over time and continues to work even after it is finished being sprayed.

Video spots featuring the dancing Hernandez duo and new Febreze with OdorClear™ technology can be seen on YouTube, with Febreze products available to purchase in Walmart stores and at walmart.com/febreze.

About Febreze

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air. Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contacts

For Febreze:
Procter & Gamble
Tim Marrin, 479-200-7525
Marrin.TP@pg.com
or
Mitchell Communications Group
Kay McDowell, 479-439-3772
kay.mcdowell@mitchcommgroup.com

Release Summary

Olympic gold medalist Laurie Hernandez and her mom, Wanda, are partnering with Febreze available at Walmart to promote the new Febreze with OdorClear™ technology in a campaign launching this month.

Febreze