NEW YORK--(EON: Enhanced Online News)--Monetate, the worldwide leader in personalization, today announced its One-to-One Tour, a multi-city, international roadshow focused on strategies and tactics for delivering unforgettable customer experiences. The sessions are taking place in San Francisco, Los Angeles, New York, Boston and London throughout May and June.
“One-to-one personalization has become a hot topic on the executive agenda because it drives business results – both immediate term sales and enhanced customer relationships”
Consumers have more buying options than ever before and expect their online experiences to be tailored to their specific needs and preferences. To meet these demands, today's marketers must deliver individualized, in-the-moment experiences. Monetate's One-to-One Tour is designed to share actionable thought leadership on the latest approaches to tackling personalization that can help marketers in their quest for delivering compelling, useful and delightful experiences at every touchpoint.
The invite-only events will feature discussions led by Monetate executives and industry thought leaders like Forrester's Brendan Witcher. Attendees will also hear from other consumer-facing brands that have migrated from rules-based strategies to true one-to-one personalization in order to boost their acquisition and retention, drive significant conversions and increase revenue. The events will also feature hands-on workshops designed to demonstrate how brands can implement one-to-one personalization to deliver individualized experiences at a level that wasn’t previously possible.
“One-to-one personalization has become a hot topic on the executive agenda because it drives business results – both immediate term sales and enhanced customer relationships,” said Lucinda Duncalfe, CEO of Monetate. “The goal of our tour is to paint a broad picture of what one-to-one means, offer insight into today’s best practices and provide an opportunity for brands to network and share. We have a tight agenda that will leave attendees with a clear path to application in their own businesses. We hope to see you there!”
Join Monetate during its One-to-One Tour in the following cities:
- May 16, San Francisco, The Penthouse at the Battery
- May 18, Los Angeles, The Line Hotel
- May 23, New York, Refinery Rooftop at Refinery Hotel
- June 1, Boston, W Hotel
- June 13, London, The May Fair Hotel
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.
Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.
In order to deliver true 1-to-1 experiences, Monetate’s platform is:
- Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
- Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
- Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
- Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.
Founded in 2008, with offices across the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for The North Face, QVC, J.Crew Group, and hundreds of other market leaders.