CHATTANOOGA, Tenn.--(EON: Enhanced Online News)--Atlantic Capital Bank, NA (NASDAQ:ACBI) and the University of Tennessee at Chattanooga announce the renewal of a multi-year corporate partnership agreement that will positively impact UTC students, fans and alumni according to UTC Director of Athletics David Blackburn and Atlantic Capital Bank President & COO, Mike Kramer. The partnership agreement is a renewal of a contract signed between FSG Bank, NA and UTC Athletics in 2014, as an investment in education for student athletes.
“As they transition into a new brand, we are transitioning into football season with a new coach. These are exciting times for both parties and we look forward to even greater opportunities on the horizon.”
According to Blackburn, it’s a momentous move as UTC Athletics enters its 2017-2018 football season. “We are excited to have Atlantic Capital Bank continue their support of UTC Athletics. As the Official Bank of UTC Athletics, they have been instrumental in the success of our programs and we look forward to their continued involvement,” said Blackburn. “As they transition into a new brand, we are transitioning into football season with a new coach. These are exciting times for both parties and we look forward to even greater opportunities on the horizon.”
In addition to category exclusivity as the official bank and the UTC Athletics Debit Card and scholarship investment, Atlantic Capital will receive other corporate partner benefits in its new term. This will help raise the visibility of the Atlantic Capital brand that covers multimedia channels including www.gomocs.com. It will also continue the "Take it to the Bank" campaign surrounding Mocs' football and men's and women's basketball.
“We still believe in the old adage that ‘your reputation is largely based on the company you keep’ and we can’t think of better company to be in than the University of Tennessee at Chattanooga. UTC’s impact on our community and particularly the business community, which is the primary target of our bank, represents a natural partnership for Atlantic Capital,” said Kramer.
The Atlantic Capital Bank-UTC Athletics' partnership was secured by Learfield’s Mocs Sports Properties, the athletics multimedia rights holder for UTC. In addition to the rights management, Mocs Sports Properties oversees all aspects of the Mocs Sports Radio Network.
About Learfield’s Mocs Sports Properties
Learfield’s Mocs Sports Properties is the exclusive athletics multimedia rights holder and sports marketing arm at the University of Tennessee at Chattanooga (“Chattanooga Athletics”). In complete collaboration with the university, this locally based team is committed to extending the affinity of the UTC brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. Mocs Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university in which to bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website GoMocs.com.
About Atlantic Capital Bank, NA
Atlantic Capital Bank, NA is a subsidiary of Atlantic Capital Bancshares, Inc. which is a $2.8 billion publicly traded bank holding company headquartered in Atlanta, Georgia. Atlantic Capital offers banking, treasury management, capital markets, trust, and mortgage services to privately held companies and individuals in Atlanta, eastern Tennessee, northwest Georgia and Charlotte, NC. Atlantic Capital also provides specialized financial services to select clients nationally. For more information, visit our website at www.atlanticcapitalbank.com.