CHICAGO--(EON: Enhanced Online News)--Global market research company Euromonitor International will unveil the latest trends shaping digital commerce in the upcoming webinar “Top 5 Digital Consumer Trends in 2017”, on Thursday, April 27 at 9 a.m. CDT.
“Technological advances evolved the way consumers browse and buy, making it imperative to understand the trends impacting the connected consumer and digital commerce”
In today’s digital world, mobile is overtaking personal computers (PC), new technologies are influencing digital purchases and connected devices are providing consumers with new places to pay. This webinar will dive into these trends changing the commerce space.
Mobile tipping point
According to Euromonitor International, China and Indonesia have already reached the mobile-first mentality with more than half – 66 percent and 51 percent, respectively – of digital purchases transacted through mobile in 2016.
South Korea, Thailand, Australia, the US and the UK are expected to follow suit with mobile surpassing PC in terms of digital purchases by 2021.
New technologies impacting the path to purchase
Augmented and virtual reality (AR/VR) technologies have the ability to create new brand experiences. These advancements are giving way to a new reality for commerce, which in the near term will likely be driven by enterprise applications with greater consumer-driven usage.
In recent years, artificial intelligence (AI) has emerged as a potential commerce tool. In time, applications powered by AI will become key competitive advantages for commerce players as these technologies afford brands the power to more effectively create personalised offers.
Changing commerce environments
Digital commerce is no longer restricted to computers, tablets or even mobile phones. Connected cars and smart appliances, among others, lend the potential to disrupt commerce by creating a new purchasing environment – from paying in your car to replenishing products from the comfort of your home.
“Technological advances evolved the way consumers browse and buy, making it imperative to understand the trends impacting the connected consumer and digital commerce,” said Michelle Evans, head of digital consumer research at Euromonitor International.
To register for the free webinar, visit: http://go.euromonitor.com/wb-digital-consumer-2017-top-5-digital-consumer-trends-2017.
About Euromonitor International
Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.