BOSTON--(EON: Enhanced Online News)--Advertisers looking to reach web creators online now have even more options thanks to an exclusive inventory partnership between advertising technology leader BuySellAds, and SitePoint, a publisher specializing in practical, easy-to-understand content for web developers, entrepreneurs and designers.
“This partnership is simply the evolution of a relationship based on years of working together to plan and execute high-performing campaigns”
SitePoint, which averages 10 million monthly pageviews, currently boasts a readership of over 400,000 subscribers from 68 countries, and offers an array of advertising products and packages designed to reach them. Its partnership with BuySellAds will provide even more performance-based opportunities for advertisers, so they can better reach front-end and back-end developers, IT professionals and business decision makers, all while upholding SitePoint’s standards for high-quality, value-driven campaigns.
“This partnership is simply the evolution of a relationship based on years of working together to plan and execute high-performing campaigns,” said Simon Julian, General Manager and Head of Business, SitePoint. “Andrew and his team at BuySellAds have always been committed to running effective and relevant ads that benefit our advertisers and community.”
SitePoint’s sales and ad operations teams will join BuySellAds while continuing to represent the publisher across advertising and media sales. Gaining these experienced team members deepens BuySellAds’ resources and expertise in selling relevant, high-quality ads to companies seeking to connect with web creators.
“This teaming up of resources will help both companies play to our strengths while adding more firepower for BuySellAds to scale ad sales to the web design and developer community,” said Andrew Dertinger, VP of Revenue, BuySellAds.
BuySellAds’ partnership with SitePoint, along with its recent acquisition of Authentic Jobs, further supports the company’s passion and focus on reaching web creators online.
BuySellAds transformed the way advertising was transacted online with the introduction of its Marketplace in 2008. BuySellAds’ five advertising technology platforms — Marketplace, Carbon Ads, Syndicate, Launchbit, and Self-Serve Direct — provides advertisers with direct access to the industry’s top performing inventory. Our platforms empower both advertisers and publishers by bridging the ad tech divide. Today, we work with more than 12,000 advertisers and help them connect with the internet’s most passionate audiences.
SitePoint provides fundamentals and cutting-edge content for web professionals, developers, designers, programmers, freelancers and site owners.
Founded by Mark Harbottle and Matt Mickiewicz, our mission is to create platforms for new ideas and innovation, emerging concepts and new technologies for our global community. Whether it’s via practical video and written tutorials, e-books, articles, courses, References or our community platforms, if it’s got anything to do with making great internet things, we’ll make sure you’re covered.