IRVINE, Calif.--(EON: Enhanced Online News)--MFour Mobile Research has partnered with Kayne NewRoad Ventures Fund for $5 million in new investment that will rapidly accelerate the mobile technology and consumer research company’s fast-paced expansion.
“Market research needs to realize that you can’t field representative surveys with online panels anymore. Mobile is the future, and researchers need to get on board or find a new profession.”
The funding comes after record 2016 growth that saw MFour add 88 new clients, including more than 20 Fortune 500 companies.
“We’re just getting started,” said Chris St. Hilaire, MFour’s co-founder and chief executive. “Market research needs to realize that you can’t field representative surveys with online panels anymore. Mobile is the future, and researchers need to get on board or find a new profession.”
The $5 million in funding will be used to scale technology and research staff, with more than $2 million dedicated to marketing the industry’s only all-mobile, do-it-yourself (DIY) survey platform. MFourDIY® gives consumer insights professionals the opportunity to design, field and analyze their own surveys. With mobile DIY, users can locate shoppers and send them push notifications at the moment they’re making their buying decisions.
MFour will use the remainder of the investment to expand internationally and scale its staff by adding to its Labs & Engineering, Operations and Sales departments. The team will number more than 100 employees by the end of Q2, 2017, double its staffing strength from Q2, 2016.
Kayne NewRoad Ventures Fund backs rising companies with proven growth models and experienced leadership, especially in the technology area.
About MFour Mobile Research
Since 2011, MFour has reshaped the consumer-feedback paradigm, working to move the ultra- conservative market research community into the age of the smartphone as a crucial advance beyond landline surveys, email recruitment and online panels. MFour’s Surveys On the Go® app gives researchers access to more than 1,000,000 active panelists. With more than 2,000 joining daily, it’s the most-downloaded and highest-rated survey app in the US. Brands can use location-capturing technology to reach shoppers in real time and connect with a demographically diverse panel with full representation of Millennials, Hispanics, and African Americans. MFour uses GPS technology, fingerprint validation, multimedia capture, and GeoValidation® to deliver faster, more reliable, more accurate insights than traditional survey platforms.