TomTom Encourages U.S. National Park Visitors to Go off the Beaten Path by Sharing Hidden Gems

National Park Foundation and TomTom partnership inspires adventures and outdoor exploration

BURLINGTON, Mass.--()--TomTom (TOM2) today announced a concerted effort to encourage visitors to go off the beaten path and explore less traveled trails within U.S. national parks. In the past year, U.S. national parks saw a 7.7 percent increase in visitors, which translated to 24 million more people hitting popular trails and parks.

To help make it easier for people to discover new paths, TomTom is launching a dedicated site (TomTom.com/TrailsNearMe) for people to view and download dozens of digital maps. For instance, the site will feature trails at lesser-known parks including, Deer Valley Loop in Saguaro National Park (AZ), the North Vista Trail at Black Canyon of the Gunnison National Park (CO) and the Mount Scott Trail in Crater Lake National Park (OR). It will also include lesser-known trails at some of the more well-known parks such as Lost Horse Mine Loop in Joshua Tree National Park (CA) and Cadillac North Ridge Trail in Acadia National Park (Maine).

Users can search for trails by location and download preferred .gpx files to add to any device that accepts GPS trails, including TomTom Spark 3 and Adventurer. Trails on the site are categorized by geographic location and there is also a dedicated group of influencer trails from top outdoor and fitness aficionados, allowing visitors to travel the same paths as these outdoor enthusiasts.

TomTom wants people to get going and enjoy the outdoors, as there is so much natural beauty to enjoy and so many national parks and trails that are ready to be explored,” said Jocelyn Vigreux, President of TomTom, Inc. “Our partnership with the National Park Foundation lets us combine efforts to inspire people to get off the beaten path in our national parks – whether it’s the one right in their backyard or the one they travel across the U.S. to visit.”

In addition, TomTom is supporting the National Park Foundation by celebrating National Park Week, and making a five dollar donation and a 15 percent discount for every TomTom Adventurer and Spark watch that is sold on TomTom.com between April 10 – 23, 2017. Visit www.NationalParkWeek.org to learn more.

National parks are incredible natural, cultural, and historical resources that offer countless activities that promote active, healthy lifestyles,” said Angela Hearn, senior vice president of marketing and communications at the National Park Foundation. “Through our partnership with TomTom, we will work together to help more people discover the endless benefits of connecting with and protecting their national parks.”

For more information on the National Park Foundation and how to support and protect America’s national parks, please visit www.nationalparks.org.

To view and download TomTom off the beaten path National Parks and trails, go to TomTom.com/TrailsNearMe.

About TomTom

TomTom empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Our map-based components include map content, online map-based services, real-time traffic and navigation software. Our consumer products include PNDs, navigation apps and sports watches. Our main business products are custom in-dash navigation systems and a fleet management system, which is offered to fleet owners as an online service with integrated in-vehicle cellular devices. Our business consists of four customer facing business units: Automotive, Licensing, Telematics and Consumer.

Founded in 1991 and headquartered in Amsterdam, we have more than 4,700 employees worldwide. For further information, please visit www.tomtom.com

About the National Park Foundation

The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.

Contacts

TomTom
Media:
Molly Gilson, 317-919-5252
molly.gilson@tomtom.com
or
Michele D’Uva, 201-289-7875
mduva@mww.com

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National Park Foundation and TomTom partnership inspires adventures and outdoor exploration.

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