LONDON--(EON: Enhanced Online News)--Tea is a popular drink in many parts of the world, and that popularity is only growing. While black tea is the most commonly sold variety, Infiniti Research notes that green tea’s popularity is growing around the world due to its reputation as a health drink, with properties such as antioxidants. The demand for black tea is falling slightly as more consumers begin to look for green and herbal teas instead.
The positioning of herbal tea as a heath drink that aids in fighting obesity and reducing weight is significantly increasing its appeal among Generation X. In addition, the concept of herbal tea as a wellbeing drink that helps in combating cough, cold, and stress, and as an effective digestive remedy is predominantly catching on with health-conscious consumers. Fruit-flavored herbal tea, which is caffeine free, is attracting young adults aged between 18 and 34. Infiniti Research expects these benefits to drive the global herbal tea market in the near future, surpassing USD 7.5 billion in revenue by 2020.
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A recent study by researchers at the National University of Singapore has found that regular consumption of tea can lower risk of cognitive decline. Conducted with 957 Chinese adults over the age of 55, the study observed a 50% reduction in risk. In those who had the APOE e4 gene, which is associated with greater risk of Alzheimer’s disease, risk fell by as much as 86%. The study found that any type of tea — as long as it was made from tea leaves — conferred this benefit.
While this study was restricted to a specific demographic, the benefits could easily apply to other people as well. The researchers theorize that the bioactive compounds in tea leaves may protect the brain from vascular damage and neurodegeneration. The team plans to test these compounds more thoroughly in future studies.
These findings could benefit both the tea market as a whole and black tea in particular. Black tea has less of a reputation for health benefits than other varieties do, but this study suggests that it can still be very beneficial. While further study is important in order to verify these results, the news itself nevertheless has potential to impact consumer buying behavior.
How can Infiniti Research help?
Food and beverage research studies are being published frequently, sometimes with results that contradict each other. It is important to be informed of the latest findings in your industry, but also to be aware of the quality of the study and whether there are others that agree with it. Market intelligence can help you keep on top of important research, as well as consumer reaction to it.
A health beverage manufacturer recently approached Infiniti Research to improve its forecast accuracy and gain insight into its competition. Infiniti’s market solutions experts developed a best-in-class forecasting process incorporating all drivers of sales, with intuitive dashboards and the capability of understanding of seasonality, economic factors, and competitor effects. This allowed the client to improve its planning and gain a better understanding of the market.
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About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.