NEW YORK--(EON: Enhanced Online News)--News Corp Chief Executive Robert Thomson announced today that Jesse Angelo will become Chief of Digital Advertising Solutions, overseeing a new advertising platform to give brands a direct way of targeting a large, high quality audience of potential customers in a trusted environment. The platform is expected to launch later this year.
“News Corp and its platform can do what some other digital giants cannot, because we have great content from trusted mastheads and businesses, award-winning brand studios, a wealth of data, and a large, engaged and high-quality audience, precisely the people advertisers want to reach.”
Mr. Angelo will help coordinate the platform’s development and launch, and serve as its ambassador to the advertising community. He will continue serving as CEO and Publisher of the New York Post.
Among the News Corp businesses expected to be involved in the new platform, which will initially launch in the U.S. market, are Dow Jones, including the Wall Street Journal, MarketWatch, Barron’s and Mansion Global; the New York Post, News America Marketing, with its fast-growing digital company, Checkout 51, and realtor.com®, which itself has had close to 50 million monthly visitors and a supply of high quality data about motivated purchasers.
“With brands searching for trusted and transparent platforms to reach high-quality, engaged audiences, this is the perfect moment to launch an alternative to the digital platforms that have arbitraged ambiguity and compromised the integrity of advertising,” said Mr. Thomson, to whom Mr. Angelo will report. “We are inspired by the success of News Connect, an advertising platform created at News Corp Australia in 2015, which combines audiences and data from a number of our publications and businesses to give brands the reach and reaction they need for success.”
Each of News Corp’s businesses will continue operating their independent ad sales operations, with the new platform being offered as an additional promotional opportunity. Revenues from the initiative will flow through to the business units of News Corp.
“Advertisers can be confident that through News Corp and its businesses they will reach premium, passionate audiences in digital environments that will enhance, not damage, their brands and products,” said Mr. Thomson. “Jesse is the ideal evangelist for our company to the advertising community at large and to the teams within our businesses, who will be collaborating more closely than ever to ensure that News Corp is greater than the sum of our parts.”
“At a time when brands and agencies seek quality audiences at scale, with simplified engagement and execution, News Corp is well-suited to meet that urgent need,” said Mr. Angelo. “News Corp and its platform can do what some other digital giants cannot, because we have great content from trusted mastheads and businesses, award-winning brand studios, a wealth of data, and a large, engaged and high-quality audience, precisely the people advertisers want to reach.”
The goal of the platform initiative is to connect digital assets across News Corp’s business units to offer advertisers a “one-stop-shopping” opportunity to reach a large, sophisticated audience in a trusted and quality online environment, and in a targeted, measurable manner.
“In this era of fake and fatuous news, faulty metrics and faux audiences, advertisers crave authenticity and veracity. News Corp and its world class brands can provide both,” said Mr. Thomson. “And as a recent series in the Times of London demonstrated, too many brands are finding their digital advertising alongside sites that promote terror, hate or pornography.”
Following its launch in 2015, News Connect has seen growth in Australia and has improved the reach, scale and accuracy of targeting campaigns, leveraging data science techniques to deliver relevant brand messages to future customers.
Mr. Angelo has been in his current position with the New York Post since 2013. He is also the Executive Producer of ‘Page Six TV,’ which launches in Fall 2017, and is on the board of Unruly, a leading video ad tech company acquired by News Corp in 2015.
About News Corp
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, and cable network programming and pay-TV distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom. More information: http://www.newscorp.com.