CHICAGO--(EON: Enhanced Online News)--ZMG | Ruckus Factory, a full-service content incubator that curates high quality, engaging digital stories at scale, announced today the launch of new lifestyle brand, TPSY.
“Adulting better isn’t your mom and dad telling you to grow up – it’s your friend sharing a TPSY video that worked for them. That authenticity is something every brand wants to be a part of, especially when it's relevant to their products and services”
TPSY is a digital video content resource for Millennials who want a smart, funny and reassuring guide on how to get it together. TPSY is the brassy pal adulting newbs can turn to for realistic guidance – a relatable mirror to reflect on scary, exciting and overwhelming life experiences. As viewers struggle to navigate the grown-up world, TPSY's right there figuring it all out with them.
“We started TPSY because we saw a need for an irreverent and realistic look at how to make life better for anyone trying to pass themselves off as an adult. It’s hard enough to make your bed every day, but making your bed AND taking a shower every day? That’s real adult stuff right there. TPSY helps you figure out how to get it all together,” said Justin Allen, VP, Production & Creative, ZMG | Ruckus Factory.
TPSY dives into categories such as beauty, pets, food, fashion, cocktails and general adulting, to name a few, all in the pursuit of sharing advice and tutorials that are authentic and entertaining with a touch of uncomfortable honesty.
"Adulting better isn’t your mom and dad telling you to grow up – it’s your friend sharing a TPSY video that worked for them. That authenticity is something every brand wants to be a part of, especially when it's relevant to their products and services,” said Greg Morey EVP of Revenue, ZMG | Ruckus Factory.
About ZMG | Ruckus Factory
ZMG | Ruckus Factory is a full-service content incubator with studios in New York and Chicago. The company produces, distributes and monetizes more than 1,500 videos per month that net more than 100 million monthly views across connected TV, mobile, social and desktop devices. ZMG | Ruckus Factory’s owned and operated brands include Buzz60, Veuer and TPSY.
For more information, please visit http://zmgruckus.com/.