NEW YORK--(EON: Enhanced Online News)--SheKnows Media, a leading women’s media company that averages 60 million unique visitors per month (comScore) and reaches over 300 million social media fans, announced that it has opened the Call for Entries for the third-annual #Femvertising Awards today, in honor of Equal Pay Day in the U.S. This year’s awards program was announced last month on March 8, International Women’s Day.
“We launched the #Femvertising Awards in response to a growing need for advertising that inspires and empowers women and girls, while also driving productive audience engagement. We don’t believe a company, or advertiser, needs to choose between profit and social responsibility. The best companies do both”
Based on a word coined by SheKnows Media in 2014, the #Femvertising Awards pay tribute to brands, agencies and organizations that break down gender stereotypes through pro-female advertising. This year, SheKnows Media is expanding the scope of the awards with the addition of the new #Normvertising category, created to honor advertising that challenges societal norms – rejecting notions and labels associated with race, sexual orientation and religious beliefs.
The following panel of advertising executives and industry thought leaders will help SheKnows Media determine the 2017 #Femvertising Awards finalists, which will be announced in August when the public voting phase of the awards program begins:
- Arianna Huffington, Founder of The Huffington Post and Founder and CEO of Thrive Global
- Jodi Harris, Head of Consumer Insights at AB InBev USA
- Lisa Sherman, President and CEO of the Ad Council
- Madonna Badger, Chief Creative Officer and Founder of Badger & Winters
- Maria Bello, Actor, Activist, Writer
- Nanette Braun, Chief, Communications and Advocacy at UN Women
- Reshma Saujani, Founder and CEO of Girls Who Code
Ultimately, the public will determine the winners of the 2017 #Femvertising Awards via public vote. The winning campaigns will be announced during the 2017 Advertising Week New York conference taking place September 25-29. To date, more than 170 brands and agencies of all sizes and across all industries – from Always to Bud Light to Dove to RAM Trucks to Under Armour – have summited their work for recognition, and more than 20,000 votes from the public have been cast for the best-of-the-best pro-female advertising.
“We launched the #Femvertising Awards in response to a growing need for advertising that inspires and empowers women and girls, while also driving productive audience engagement. We don’t believe a company, or advertiser, needs to choose between profit and social responsibility. The best companies do both,” said Samantha Skey, President and Chief Revenue Officer, SheKnows Media. “The response over the last three years has been incredible – from the brands and agencies that look forward to submitting every year, to the judges who help us make the finalist selection, to the consumers who want smarter advertising that rejects gender stereotypes from companies that are willing to walk the walk with their corporate policies. I am pleased to welcome such an incredible panel of judges to this year’s awards program, and to expand the concept of #Femvertising through the addition of the #Normvertising category.”
Below are key dates and deadlines for the 2017 #Femvertising Awards:
- 04.04.17 Call for Entries Opens
- 06.02.17 Call for Entries Closes
- 08.07.17 Finalists Announced & Public Voting Begins
- 08.25.17 Public Voting Ends
- 09.25.17 Winners Announced during Advertising Week 2017
About SheKnows Media
SheKnows Media is a top women’s lifestyle digital media company that averages 60 million unique visitors per month (comScore) and reaches over 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer17, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Orlando, June 22-24, 2017. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.