NEW YORK--(EON: Enhanced Online News)--Minute Media, parent company to sports publishing brands 90min, 12up and DBLTAP, today announced a content platform collaboration with Horizon Media, the largest privately held media services agency in the world. The partnership provides Horizon and its clients access to Minute Media’s extensive content publishing solution.
“As the industry continues to evolve, brand needs and publisher needs are more closely aligned”
“As the industry continues to evolve, brand needs and publisher needs are more closely aligned,” said Donnie Williams, Chief Digital Officer of Horizon Media. “Best in breed media partnerships -- and now content technologies -- empower us with a full spectrum of assets to deliver across our client’s communication objectives.”
Through the collaboration, Horizon clients will have private access to Minute Media’s unique publishing tools. Minute Media’s technology is currently powering 90min, 12up and DBLTAP, collectively leveraged by more than 75 million users per month, in addition to being utilized by global public companies such as ProSieben and HT Media. This partnership with Horizon Media represents the first time that Minute Media will leverage its proprietary technology to the advertising sector, representing an opportunity for both companies to reach well beyond their core feature sets.
“Brands are looking to publishers for value beyond reach and frequency, since as an industry, the opportunities are becoming substantially similar,” said Rich Routman, President of Minute Media. “We believe that innovative media partnerships will fuel industry growth as a whole and we’re honored to have been chosen by Horizon for this new endeavor.”
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York with a second full-service office in Los Angeles. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $7.5 billion and over 1,500 employees.
About Minute Media
Minute Media is the world’s fastest growing sports media and technology company, powered by authentic and socially driven content created by the fans, for the fans. We develop products that enable fans to create, publish, share and distribute sports content around the world. Our unique approach to covering sports fuses topical sports stories with everyday culture, creating a fresh new voice in the world of sports media. Minute Media’s family of sports destinations includes 90min,12up and DBLTAP. The Company is backed by leading venture capital firms and strategic investors including Battery Ventures, Dawn Capital, Gemini Ventures, North Base Media and ProSieben.