Avery Dennison RFID Announces Partnership with Target

WESTBOROUGH, Mass.--()--Avery Dennison (NYSE: AVY) has announced a global Radio Frequency Identification (RFID) partnership agreement with Target Corporation, as part of Target’s deployment of RFID technology to more than 1,600 stores to help maximize inventory availability and deliver an enhanced guest experience. This deployment is the largest of its kind.

“In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience. We are honored to be selected by Target as a key business partner for this initiative”

Target is leveraging Avery Dennison's broad UHF RFID portfolio for a variety of category and performance needs, including apparel and a number of home products. In addition, Avery Dennison RFID tags have been seamlessly integrated with current trim products to optimize the branding of the garments being tagged.

“In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience. We are honored to be selected by Target as a key business partner for this initiative,” said Bill Toney, vice president for RFID Market Development at Avery Dennison.

RFID technology uses radio waves to identify and track tags attached to objects and the tags can store information electronically. It is increasingly relied upon by retailers not only for supply chain activity, but also to create a seamless experience for apparel customers.

Avery Dennison, the world’s largest UHF RFID partner in the retail industry with more than 800 patents and applications, is driving much of that technology.

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

About Avery Dennison RFID

Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in Radio Frequency Identification (RFID)-enabled solutions with more than 800 patents, and applications and global manufacturing capabilities that have produced more than 7 billion RFID tags and labels. Avery Dennison has an industry-leading solution development team that supports customers from business case development to complete solution roll-out. For more information, visit averydennison.com/RFID, and follow Avery Dennison RFID on LinkedIn.

Contacts

Avery Dennison RBIS
Liz Peters, (508) 948-8365
liz.peters@averydennison.com

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Avery Dennison RFID Announces Partnership with Target

Avery Dennison