NEW YORK--(EON: Enhanced Online News)--CA Technologies (NASDAQ:CA) today announced an extended, multi-year partnership with the global, professional cycling team Trek Segafredo to further accelerate the cycling team’s performance — both on and off the course.
“Our partnership with Trek Segafredo provides us with an opportunity to showcase how our capabilities improve the cycling team’s performance through digital transformation and offers us the opportunity to reach even more customers”
Building on the existing joint relationship signed in 2016, the CA Technologies partnership agreement with the team will extend through 2019. With the CA Project & Portfolio Management SaaS (PPM SaaS) solution, Trek Segafredo will accelerate its strategy planning and management—and drive the team’s digital transformation.
Building on the team’s existing use of CA Flowdock agile collaboration technology, CA PPM SaaS will help centralize the management of resources across events, programs and portfolios. For example, the team will be able to centrally track budgets, projects, race requirements, and resources—all within an agile and adaptive cloud environment. They will also be able to quickly determine the status on events, identify those projects that are the highest priority and ensure resources are allocated to the right projects.
The benefits of the partnership with Trek Segafredo will extend from the track back to the team’s headquarters. The combined innovation and agility enabled by both CA PPM SaaS and CA Flowdock will enable faster development of cycling technology, more informed team investment and increased collaboration.
Trek Segafredo competes at the highest level across the world, in 21 countries and on four continents, all culminating at a major global event, the Union Cycliste Internationale (UCI) WorldTour.
“Trek Segafredo is very excited to partner once again with CA Technologies,” says Luca Guercilena, General Manager, Trek-Segafredo. “Agility goes hand-in-hand with cycling, and this wider collaboration with CA Technologies will help the team turn more great ideas into great outcomes and ensure we maintain our ‘race to win’ mission. CA Technologies already plays a vital role in team collaboration, and their innovative program management solution will take this a step further-optimizing both team efficiency and project planning.”
As part of the new sponsorship agreement, joint marketing activities, including additional hospitality and social media activities, will also add to the significant brand exposure already achieved by both parties.
“Our partnership with Trek Segafredo provides us with an opportunity to showcase how our capabilities improve the cycling team’s performance through digital transformation and offers us the opportunity to reach even more customers,” states Lauren Flaherty, chief marketing officer, CA Technologies.
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