NEW YORK--(EON: Enhanced Online News)--1010data, Inc., the only integrated cloud platform that combines self-service data management and analytics at scale with ready-to-use data, announced today the launch of 1010data Shopping Center Insights. This alternative data helps REIT investors, mall operators and retail tenants track the performance of leading shopping centers across the U.S., providing unprecedented visibility into mall revenues amid the acceleration of ecommerce growth.
“Using alternative data, 1010data Shopping Center Insights is a unique view on consumer shopping behavior and a significant step forward for those interested in mall performance”
1010data Shopping Center Insights aggregates the anonymized transaction data of millions of U.S. consumers and provides the first-ever mapping of retail transaction data to corresponding malls. Insights from this data set enable:
- Performance benchmarking of shopping centers, their holding groups and specialty leasing operations
- REIT investment decisions based on actual sales transactions instead of less accurate indicators such as surveys or foot traffic
- Measurement of indexed spend, trip frequency, unique shopper count and tenant count by shopping center as well as by tenant store categories including anchors, junior anchors, non-anchors and food vendors
- Geographic performance analysis by state, county, MSA and city, including assessment of a shopping center’s share of total city spend
Shopping Center Insights can help uncover not only how mall performance is trending, but also the drivers of that trend. Whether measuring the impact of a store opening on total mall sales or identifying geographic areas with the highest rate of YoY growth for mall revenues, this data powers the deepest analysis of shopping center performance available today.
“Using alternative data, 1010data Shopping Center Insights is a unique view on consumer shopping behavior and a significant step forward for those interested in mall performance,” said Natalie Seidman, Senior Vice President of Data Insights at 1010data. “This is the most detailed evaluation of competitive, econometric, geographic and demographic location characteristics available with levels of accuracy and depth that far exceed traditionally used data sources such as customer surveys and foot traffic indicators.”
Gaining actionable insight requires the best analytical tools and access to all relevant data. 1010data is a complete solution that provides both. Ours is the only out-of-the-box, self-service, cross-enterprise insights platform. More than 850 of the world’s largest companies trust 1010data to manage, share and analyze over 34 trillion rows of data because of our proven ability to deliver results more quickly, easily and accurately than any other solution. Please visit www.1010data.com for more information.