NEEDHAM, Mass.--(EON: Enhanced Online News)--Visual IQ, the leading provider of marketing intelligence software, today announced that the company’s co-founder and CEO, Manu Mathew, will moderate a panel at Forrester's Consumer Marketing Forum 2017. The session, “Marketing Intelligence: Solving the Puzzle of People-Based Marketing,” will take place on April 6 at the New York Marriott Marquis.
“Marketing Intelligence: Solving the Puzzle of People-Based Marketing”
What: Today’s consumers are interacting with brands across more channels, touchpoints, and devices than ever, and expect a coordinated, relevant experience. Featuring marketing and data analytics insights from executives at Roku, Cancer Treatment Centers of America Global and H&R Block, this panel will discuss how to deliver on the full promise of people-based marketing. Specifically, it will address how the combined power of audience and attribution provides the actionable intelligence marketers need to optimize budgets, consumer experiences, and business results.
Why: As consumers increasingly live online and through their mobile devices, the opportunity to use data to provide tailored messages and experiences across channels and devices has never been greater. However, capitalizing on this opportunity remains a key challenge due to data siloes and outdated measurement techniques that make it difficult for marketers to gain a unified view of each consumer and his interactions with a brand. To be successful, marketers need the ability to combine the profile data they have about their customers and prospects with tactical marketing performance. When marketing and advertising tactics are analyzed in combination with customer and prospect attributes, marketers can not only orchestrate the optimal customer experience, but also optimize spend within and across channels to drive conversions, brand engagement, revenue, and other success metrics.
Who: Mathew is the co-founder and CEO of Visual IQ where he is responsible for driving business growth and expanding the company’s capabilities to help brands optimize their budgets and deliver relevant consumer experiences that drive meaningful business results. Mathew will guide the discussion as moderator of the panel, which will include unique insights from:
- Lisa Flosznik, director of demand marketing at Roku
- Linda Fournier, VP of insight and analytics at Cancer Treatment Centers of America Global, Inc.
- Amy Hu, VP of interactive marketing and online experience at H&R Block
When: The session will take place on Thursday, April 6 from 11:25 – 11:45 a.m. ET.
Where: The Forum brings together more than 750 marketing leaders, innovators and practitioners to collaboratively address the rapidly evolving consumer marketing landscape. The event is taking place from April 6-7 at the New York Marriott Marquis. More details, including registration information, are available on the event website. In addition to the panel, Visual IQ will be exhibiting at booth #402.
About Visual IQ
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.