LONDON--(EON: Enhanced Online News)--Global analytics and advisory firm Quantzig has recently completed their research project for a leading consumer food products manufacturer in order to improve the clarity of customer buying preferences through customer behavior analytics.
Even though use of big data and food don’t seem like a compatible match, food and beverage analytics solutions are drastically changing the industry for the better. Companies in the food and beverage industry are using analytics to increase safety in the food supply chain, keep up-to-date with changing dietary needs, improve inventory management, create more effective marketing strategies, and have a better understanding of streamlining profits and revenue management.
The purpose of the Quantzig’s latest research project was to analyze customer behavior and buying preferences specific to particular product categories, in order to find a solution for the client’s recent reduction in sales volume. Food and beverage solutions experts at Quantzig created a correlation and regression model of customer data to predict future customer behaviors, giving the client better visibility on the factors that influenced consumer buying behavior for their brand.
Get more information on this study: https://www.quantzig.com/content/get-touch
Quantzig’s food and beverage portfolio
The global food and beverage industry has to comply with stringent food safety regulations, continuously evolving consumers, increased competition, thin margins, and many more challenges. Quantzig’s food and beverage data driven solutions use predictive analytics and prescriptive analytics to help companies overcome these challenges, enabling them to make more informed decisions in the areas of pricing, product promotion, and demand forecasting.
Solutions Provided by Quantzig
- Merchandise Planning
- Category Management
- Sales Analysis and Forecasting
- Sales Force Optimization
- Supply Chain Visibility
- Spend Analysis and Supplier Evaluation
- Many More
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Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of about 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantizg’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.