NEW YORK--(EON: Enhanced Online News)--NewsCred, the world’s leading enterprise content marketing platform, announced today that Charles Hough has joined the company as President and Chief Operating Officer (COO) as the company deploys a paired leadership strategy, introduces its Content Marketing Advisory Services team and invests heavily in an analytics and insights-driven product roadmap. Hough brings more than 20 years of domain expertise in scaling enterprise software companies (leading two IPO processes), a deep appreciation for the power of content to deliver business outcomes and an exceptional product and services background. NewsCred is now singularly focused on making its customers more successful at achieving strong business results through the science of content marketing.
“We both believe that a data and insights-driven methodology is a defining component of NewsCred’s platform and expert services. With that approach, there’s no limit to the marketing success our customers can achieve.”
“NewsCred has long been guided by two beliefs: first, our success is intrinsically linked to the business outcomes of our clients and, second, with industry-leading technology and a team of unrivaled experts, we can truly empower CMOs to unlock the value of content marketing,” said Shafqat Islam, Chief Executive Officer and Founder, NewsCred. “Charles’ vast experience in content management, as well as leading companies through high-growth phases, are valuable assets that will propel NewsCred to the next level.”
Previously, Hough served as COO of View The Space (VTS), the leading provider of data-driven commercial leasing solutions to large enterprises. Hough led the company’s strategic merger with Hightower, while steering its rapid growth including the company’s $55M Series C financing.
Prior to VTS, Hough was COO of Lithium Technologies, where he led the company through a major growth cycle as it scaled from a small start-up to the industry-leading enterprise social media and community platform. During his six-year tenure at Lithium, he helped orient the business around expert-based services enabled by a scalable technology platform.
Hough was an early employee at Interwoven, a global leader in enterprise content management. As VP of Product, Hough led the expansion of the company’s “Enterprise Content Management” solution across all content channels. Hough also built the services organization as VP of Worldwide Services, deploying the company’s content management platform for a number of global enterprises.
“I am thrilled to partner with Shafqat as part of our ‘two-in-a-box’ leadership approach,” said Hough. “We both believe that a data and insights-driven methodology is a defining component of NewsCred’s platform and expert services. With that approach, there’s no limit to the marketing success our customers can achieve.”
NewsCred’s new leadership approach is accompanied by a restructuring around the new, organization-wide strategy, with additional investment in the hiring of dozens of highly-experienced content marketing advisors.
Hough’s announcement follows the addition of several seasoned marketing technology hires including Lisa Kalscheur as SVP of Marketing, and Cliff Dorsey and Roger Orde to lead NewsCred’s sales and customer success teams. Kalscheur was previously VP of Marketing at AppNexus, the world’s leading advertising technology company. Dorsey most recently served as AVP of Sales at Medallia, a customer experience management and enterprise feedback software and Orde as VP of Global Customer Success at HootSuite Media, the leading social media platform.
NewsCred will have more to share at its annual #ThinkContent 2017 event on May 10th in New York City, where the company brings together hundreds of the world’s leading brands for a day of networking, insights and discussion on the future of content marketing.
NewsCred, the leading enterprise content marketing company, empowers the world’s most ambitious brands with powerful technology and a team of unrivaled experts to unlock the value of their content marketing, gain actionable insights and prove marketing ROI. Everyday, the world’s leading CMOs and marketing leaders from companies including Abbvie, Barclays, Cox Communications, Fidelity, Hewlett Packard, USAA, Virgin Media and more rely on NewsCred to orchestrate their marketing across channels, collaborate with global teams, build brand awareness and drive measurable business results.
Founded in 2008, NewsCred serves hundreds of customers in over 70 countries from seven global offices. Learn more at NewsCred.com, join our community at NewsCred Insights and follow us on Twitter and LinkedIn.