LIVONIA, Mich.--(EON: Enhanced Online News)--Valassis, a leader in intelligent media delivery, has appointed Mark Ellis as chief revenue officer. In this role, Ellis will maximize revenue across the company’s print and digital media portfolio while identifying new opportunities for growth as well as driving customer value.
“Under his direction, we will enhance the entire customer experience, accelerating our growth as a leader in intelligent media delivery.”
He possesses more than 25 years of industry experience, robust client and agency relationships as well as creating revenue-generating strategies. As CRO, Ellis is focused on delivering accelerated growth through product innovation, category expansion and improved sales effectiveness.
With sales, marketing and digital experience at high profile companies, Ellis will strengthen the company’s ability to leverage the breadth of its expansive, omni-channel product portfolio. His industry prowess includes providing brand-building and data-driven solutions via integrated campaigns along with developing and implementing new ad formats, products and technology.
Ellis has held senior leadership positions at Time Inc., Yahoo! Inc. and AOL Inc. Most recently, he was president and chief operating officer, Sales and Marketing, at Time Inc., leading its U.S. advertising sales teams including category, brand and digital. He was responsible for digital and sales strategy and successfully drove digital revenue growth at Yahoo! as vice president of North American Sales and Global Partnerships. As executive vice president, North American Sales, at AOL Inc. Ellis led the sales, agency and account management teams, delivering revenue growth and sales innovation.
“Mark’s strong client relationships and formidable experience integrating print and digital will further our efforts to deliver insight-driven, omni-channel media solutions to our clients,” said Wayne Powers, chief operating officer, Valassis. “Under his direction, we will enhance the entire customer experience, accelerating our growth as a leader in intelligent media delivery.”
“I am thrilled to join such an iconic and innovative company,” said Ellis. “Valassis has a strong team in place and I look forward to bringing value in any way I can, especially driving revenue and growing customer relationships.”
A Detroit native, Ellis holds a Bachelor of Business Administration degree from the University of Notre Dame and a Master of Business Administration degree from the University of Detroit.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.