COLUMBUS, Ohio--(EON: Enhanced Online News)--For over 110 years, Lane Bryant, the most recognized specialty size apparel brand, has worked toward a world without labels, most recently through revolutionary body inclusive campaigns. Now, Lane Bryant is empowering women to celebrate the inspiring labels she gives herself with a new video released on International Women’s Day.
“Through our campaigns and everyday work, we want to inspire her to celebrate herself, as she is. She is a trailblazer. She is a bombshell. Most importantly, she is strong, inspiring, and capable of anything she sets her mind to”
Lane Bryant’s International Women’s Day video also highlights the innovative ad campaigns designed to empower ALL women. From the #ImNoAngel and #PlusIsEqual campaigns, to the brand’s most recent #ThisBody initiative, Inspired by #ThisBody, Lane Bryant’s purpose is to shine a light on the power and influence of all women. The video can be viewed on the brand’s website and Facebook page.
“Through our campaigns and everyday work, we want to inspire her to celebrate herself, as she is. She is a trailblazer. She is a bombshell. Most importantly, she is strong, inspiring, and capable of anything she sets her mind to,” said Lane Bryant Vice President of Creative Marketing Mindy Torrey.
Join the conversation, and share how #ThisBody inspires you on International Women’s Day at www.lanebryant.com.
To view Lane Bryant’s International Women’s Day Video, click here
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Instagram & Twitter: @lanebryant
About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 769 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.