FitLife Brands Rollout of iSatori Rebranding Initiative

Launch of New iSatori Website

OMAHA, Neb.--()--FitLife Brands, Inc. (“FitLife”) (OTCBB: FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com), iSatori™ (www.isatori.com), Energize (www.tryenergize.com), and BioGenetic Laboratories, (www.biogeneticlabs.com), today announced the roll out of a rebranding initiative for its iSatori product line, including the launch of the new iSatori website.

“We are excited to be rolling out this new rebranding initiative for our iSatori product line”

"We are excited to be rolling out this new rebranding initiative for our iSatori product line," said John S. Wilson, CEO of FitLife Brands. "We have either completed, or are in the process of, redesigning the majority of our iSatori products to have a new sleeker, more visually appealing look. Product lines need to be refreshed on a regular basis and in this case with Satori, we completely overhauled most elements of branding, product packaging and design, including our newly launched completely redesigned iSatori website, www.isatori.com. We believe that these initiatives will enhance iSatori’s appeal to consumers and help to drive customer adoption of our products.”

The iSatori brand represents FitLife’s entry into the $9+ billion specialty retailing market for nutritional supplements excluding GNC. iSatori products can be found at numerous retailers including GNC, Vitamin Shoppe, Vitamin World, Bodybuilding.com, Muscle & Strength, Tigerfitness.com, Campus protein, and Amazon.com. iSatori’s website can be found at www.isatori.com. The redesigned website includes product information, personal goals along with articles about how to achieve your goals, athlete bios, and an online store.

About FitLife Brands

FitLife Brands is a marketer and manufacturer of innovative and proprietary nutritional supplements for health conscious consumers. FitLife markets over 80 different dietary supplements to promote sports nutrition, improved performance, weight loss and general health primarily through domestic and international GNC® franchise locations. FitLife is headquartered in Omaha, Nebraska. For more information, please visit our new website at www.fitlifebrands.com.

Forward-Looking Statement

Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability to of the Company to continue to grow revenue; and the Company's ability to continue to achieve positive cash flow given the Company's existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company's control. Reference is made to the discussion of risk factors detailed in The Company's filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contacts

Investor Relations Contact:
Three Part Advisors, LLC for FitLife Brands, Inc.
Jeff Elliott, 972-423-7070
or
David Burtzlaff, CFA, 817-527-8837

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