SAN MATEO, Calif.--(EON: Enhanced Online News)--Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced continued strong business growth and momentum for its 2016 fiscal year, registering a total of 103 paying customers as of Jan. 31, 2017, a 10X increase over the same period a year ago. Among those new customers are mid-sized technology companies and global enterprises that recognize Engagio’s growing leadership in delivering business-building account-based marketing and sales solutions.
“We basically know who our ideal customers are, so the traditional B2B waterfall funnel is of limited relevance to our business”
Some of the new customers that recently signed up with Engagio include Box, Domo, Invoca, Cloudwords, Snowflake Computing, Qumu, InMobi, SilkRoad and DataXu.
“Engagio’s strong growth this past year is a testament to our people and their passion for building innovative solutions that enable our customers to adopt account-based strategies,” said Jon Miller, founder and CEO of Engagio. “The Account Based Everything revolution is fundamentally transforming how companies engage their highest value prospects and customers, and companies that adopt Engagio are leading the way.”
Other Engagio milestones and key accomplishments during the past year include:
- Growing from 10 to 40 world-class employees, while also building a culture focused on empowerment, innovation and continuous learning
- Launching a major new product, PlayMaker, which enables companies to engage target accounts by orchestrating account-based plays across departments and channels
- Expanding Engagio’s board of directors with the addition of technology and financial veteran Fred Ball, who formerly served as CFO of Marketo during its IPO
- Raising a $22M Series B funding round led by Norwest Venture Partners
- Publishing authoritative educational content, including The Clear & Complete Guide to Account Based Sales Development, and The Engagio Playbook, the exclusive new guide to designing an Account Based Everything playbook
The following comments are from some of Engagio’s newest customers:
"We basically know who our ideal customers are, so the traditional B2B waterfall funnel is of limited relevance to our business,” said Sam Pederson, VP of Strategic Growth and Partnerships for Cloudwords. “At the same time, the buying decisions of our prospects are influenced by a range of people working in different parts of their business, all with which we need to have a relationship. Engagio’s ABM solution helps us to manage the complexities of our sales environment, engaging our prospects at a holistic, comprehensive level instead of just deploying independent marketing tactics at individuals.”
Jose Parr, Marketing Operations Manager at Snowflake Computing, said: “When I rolled out Engagio Analytics at my previous company I was impressed with how quickly it created real alignment between our marketing, sales and business development teams. Consequently, when I joined Snowflake Computing one of the first things I did was to add Engagio to our MarTech stack. As soon as people see what Engagio does, they want immediate access to the platform. It’s a game changer for both sales and marketing.”
“We decided about a year ago that a targeted account approach was right for Invoca’s go-to-market strategy,” said Ari Echt, Sr., Marketing Automation Manager at Invoca. “To execute on our new account-based strategy, we realized we needed to modify certain key roles and processes at Invoca, and adopt a technology platform that was purpose-built for this approach. For us, that platform is Engagio. Our sales and marketing teams are getting a lot of value out of Engagio’s account-level visibility and reporting.”
Engagio’s Jon Miller concluded: “We are excited that so many leading companies are joining with Engagio to make the promise of 1:1 business a reality today. Looking ahead, the entire Engagio team is strongly committed to building and implementing the best products, solutions and services to help companies capitalize fully on the shift to Account Based Everything. We invite you to join Engagio on this journey to build a much more efficient and effective way to engage customers and prospects, and generate outsized sales and revenue results.”
Engagio enables companies to orchestrate highly scalable human connections that engage their best prospects and customers, creating more pipeline and closing deals faster. Large enterprises and fast growing mid-sized companies use Engagio’s Account Based Marketing and Sales solutions to expand customer relationships, drive account conversion and strengthen alignment between sales and marketing. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio is pioneering the Account Based Everything revolution. To learn more, visit www.engagio.com.