CHICAGO--(EON: Enhanced Online News)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, has been recognized by Consumer Goods Technology Magazine as the top-ranked provider of Demand Data Analytics.
“Big data analytics is even more important in the CPG and retail industries due to the challenges we continue to face these days: a continued deflationary environment, the acceleration of hard-discount grocers and e-commerce, declining shopper responses to promotions and the continued surge of digital media”
The award nomination comes from a survey held among consumer goods executives who work with provider tools pertinent to their businesses on a daily basis. In each relevant category, survey respondents were asked to identify the providers whose tools or services they currently use, and to rank their levels of satisfaction with those providers. The best-in-class category identifies the provider that received the highest total score in its category.
“Big data analytics is even more important in the CPG and retail industries due to the challenges we continue to face these days: a continued deflationary environment, the acceleration of hard-discount grocers and e-commerce, declining shopper responses to promotions and the continued surge of digital media,” said Dr. Krishnakumar (KK) Davey, president of Strategic Analytics for IRI. “In 2016, we integrated machine learning into our prescriptive analytic solutions and into our industry-leading IRI Liquid Data® platform to not only face these challenges, but also find new growth. Our chief priority is continuing to deliver top- and bottom-line growth to our clients. Last year, our work identified more than $500 million in opportunities for our clients, who consistently outpace the average industry growth.”
For more information about the Readers’ Choice Survey, click here.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, PlaceIQ, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.