SYDNEY--(EON: Enhanced Online News)--Performance Horizon, provider of the market-leading enterprise SaaS platform for scaling partnerships was selected by leading Australian financial services provider Credit Card Compare to optimise its partner marketing campaigns. Credit Card Compare, a financial services publisher that helps consumers in Australia to instantly compare and apply for credit cards online now uses Performance Horizon’s technology to track their performance on partner bank websites and receive that data in real time to ensure optimum performance for its partners.
“We’re seeing an increased appetite by publishers working with the world’s leading brands for solutions and insights that help them demonstrate their value”
“Simply put, better data equals more customers. Previously we were limited to reviewing daily data from our partners in Excel, and this lack of real time data was a barrier to effectively optimising our own marketing campaigns. We are now confident with the implementation of Performance Horizon’s technology to improve our partner relationships and drive mutual profitability for banks promoting credit cards on our site,” said David Boyd, Co-Founder of Credit Card Compare.
Major brands in travel, retail, finance and digital content rely on the Performance Horizon enterprise platform to scale their partnerships to drive new customer acquisition, revenue increases and profitability gains. The platform enables customers to manage partnerships at scale, optimise partner performance, automate reconciliation, and integrate data into existing workflows and systems via the open architecture, as well as process partner payments globally.
“We’re seeing an increased appetite by publishers working with the world’s leading brands for solutions and insights that help them demonstrate their value,” said Peter Mycock, Performance Horizon, GM of JAPAC. “Our technology allows publishers to view their partner site conversions in real time, and we look forward to enabling Credit Card Compare to take a data-driven approach to optimise campaigns, monetise traffic, and drive sales for their bank partners.”
Planning to grow the number of credit card providers featured on its site, Credit Card Compare welcomes new partners to apply for its program here: http://www.creditcardcompare.com.au/about-us.php
About Performance Horizon
Performance Horizon is the leading provider of SaaS solutions for partner marketing, enabling large enterprises to drive significant business through their marketing partners.
The world’s top retail, travel and financial services companies rely on Performance Horizon’s highly scalable platform with currently more than 195,000 marketing partners in 183 countries around the world. The benefits include highly flexible partner and affiliate management capabilities; real-time measurement and analysis of performance on the web and on mobile apps; payment processing and settlement in 60 currencies.
With offices in the U.S., UK, Germany, Japan and Australia, Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com or follow @tweetphg.
About Credit Card Compare
Credit Card Compare are a leading financial comparison site in Australia partnering with major Australian banks, global financial institutions and credit card companies. Each month 100,000’s of people use Credit Card Compare as an elegant solution to the complex problem of comparing credit cards and applying online. It is our mission to create a user experience that makes it easier than ever for people to find a credit card that will save them money and earn more rewards. For more info go to http://www.creditcardcompare.com.au or follow us on Facebook https://www.facebook.com/creditcardcompare/