LONDON--(EON: Enhanced Online News)--According to the latest market study released by Technavio, the global massage equipment market size is projected to grow to USD 24.38 billion by 2021, at a CAGR of close to 6% over the forecast period.
“Back massagers are the most popular product segment of the market, their demand being driven by the changing needs of individuals aged above 55 years and working individuals with busy lifestyles”
This research report titled ‘Global Massage Equipment Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
Massage therapy has become an integral part of healthcare and wellness and based on massage technique, various types of massagers are present. The urban middle-class is quickly progressing, and consumers are increasingly opting for expert massage services. This is leading to the growing popularity of massage parlors and physiotherapy clinics, thereby driving market growth.
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Based on product type, the report categorizes the global massage equipment market into the following segments:
- Back massagers
- Handheld massagers
- Neck and shoulder massagers
- Leg and foot massagers
- Eye care massagers
The top three revenue-generating product segments in the global massage equipment market are discussed below:
“Back massagers are the most popular product segment of the market, their demand being driven by the changing needs of individuals aged above 55 years and working individuals with busy lifestyles,” says Ujjwal Doshi, one of the lead analysts at Technavio for consumer electronics research.
The major portion of the demand for back massagers will originate from developing countries such as India, Brazil, and South Africa, driven by the increased need for health care and availability of electric massagers globally. The demand from developed countries will be driven by the large number of baby boomers in the region.
The demand for handheld massagers are mainly driven by increasing rates of urbanization, the rise in disposable incomes, and launch of new lightweight products with innovative designs. The increasing do-it-yourself (DIY) trend and interest in healthcare and beauty are driving the demand for handheld massagers. The rising demand for these products is driving innovations in product design and development. The ease of use of handheld massagers and the increased comfort levels is driving the increased global sales of this product.
Neck and shoulder massagers
“Neck and shoulders are being increasingly demanded by the younger population who push their bodies to perform and seek to keep their bodies in optimal conditions. This segment accounts for nearly 25% of the overall massage equipment market,” says Ujjwal.
The high work pressure among employees across a majority of the industries makes the neck and shoulders prone to becoming tired and stiff, which causes individuals a lot of pain and discomfort. Electric massagers are a cost-effective and efficient way to relieve neck and shoulder pain and stiffness, which drives the revenue generation of the product segment.
The top vendors highlighted by Technavio’s research analysts in this report are:
- JSB Healthcare
- OSIM International
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, resellers, and end-users.
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