GRAMMY Museum® Mississippi Presents The Taylor Swift Experience™ Opening March 3, 2017

Traveling Exhibit Curated by the GRAMMY Museum at L.A. LIVE Celebrating 10-time GRAMMY® Winner Taylor Swift to Open in Cleveland, Miss.

AT&T is Official Sponsor of the GRAMMY Museum's Most Popular Exhibit to Date

CLEVELAND, Miss.--()--The GRAMMY Museum®'s most popular exhibit to date, The Taylor Swift Experience™ will open at GRAMMY Museum Mississippi in Cleveland, Miss., on March 3, 2017, two days before the Mississippi Museum celebrates its one-year anniversary.

“We couldn't think of a better way to celebrate our one-year anniversary than by hosting this incredible exhibit paying tribute to one of the most legendary artists of today”

AT&T is the official sponsor of The Taylor Swift Experience in Mississippi. Most recently, AT&T unveiled Taylor Swift NOW, a new video experience created exclusively by AT&T and Taylor.

Curated by the GRAMMY Museum at L.A. LIVE, The Taylor Swift Experience gives visitors and fans an in-depth look at the 10-time GRAMMY®-winning artist as a singer, songwriter, musician and producer through personal photographs and home videos, interactive experiences, handwritten lyrics of Taylor's top-charting hits, and iconic performance outfits including her custom-made Atelier Versace romper worn earlier this month at the DIRECTV NOW Super Saturday Night concert in Houston, Texas.

"We couldn't think of a better way to celebrate our one-year anniversary than by hosting this incredible exhibit paying tribute to one of the most legendary artists of today," said Emily Havens, Executive Director of GRAMMY Museum Mississippi. "After showings in Los Angeles and New York we are thrilled to bring her story to Cleveland, Mississippi, only a few hours away from her hometown of Nashville, where Taylor began her recording career.”

On display through Aug. 13, 2017, the exhibit will feature:

  • Clips from AT&T’s Taylor Swift NOW video channel, featuring unique and never-before-seen content and behind-the-scenes footage
  • Custom-made Atelier Versace romper worn at DIRECTV NOW's Super Saturday Night concert
  • Personal family photos, early childhood reading books and clothing, including the sweater gown Taylor wore home from the hospital just days after her birth
  • Tour costumes from Taylor's The RED Tour and The 1989 World Tour
  • Items from the GRAMMY-winning Album Of The Year 1989, which include iconic outfits from the GRAMMY-winning Best Music Video "Bad Blood"
  • Pre-Met Gala Louis Vuitton dress
  • Handwritten lyrics for Taylor's smash hits "Teardrops On My Guitar," "White Horse," "22" and "Welcome To New York"
  • Taylor's 2009 GRAMMY Award for Best Female Country Vocal Performance for "White Horse"
  • The dress Taylor wore in her music video for "Mean" as well as the banjo used during her performance at the 54th GRAMMY Awards in 2012
  • A one-of-a-kind custom-built piano used during The 1989 World Tour
  • And more, including additional interactive elements

Having originally debuted at the GRAMMY Museum in Los Angeles on Dec. 13, 2014, Taylor's 25th birthday, the exhibit was expected to close in May 2015, but due to overwhelming response, was extended through Oct. 4, 2015. The exhibit made its East Coast premiere on Nov. 18, 2016, in New York's Seaport District, where it remained on display through Feb. 19, 2017.

The Taylor Swift Experience will be on display in GRAMMY Museum Mississippi's Special Exhibits Gallery through Aug. 13, 2017. GRAMMY Museum Mississippi is located at 800 W. Sunflower Road, Cleveland, Miss. 38732.

GRAMMY Museum Mississippi is the first GRAMMY Museum to be built outside of Los Angeles. Its grand opening was held on March 5, 2016.

Members of the media are invited to attend a media preview event on Thursday, March 2, 2017 from 9 a.m. to 12 p.m. Please contact Vickie Jackson at vjackson@grammymuseumms.org to RSVP. Media must RSVP in advance to attend.

About Taylor Swift

In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, 1989, she astounded the world by selling almost 1.3 million albums in its debut week -- a feat that had been called impossible. Taylor is the only artist in history to have three albums selling over one million copies in their first week of release (2010's Speak Now2012's RED and 2014's 1989). Taylor, a ten-time GRAMMY winner, is a singer, songwriter, musician, and producer, and not only the youngest winner in history, she is the first female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year twice. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year and is the inaugural recipient of AMA's Dick Clark Award for Excellence. The number of awards she has won and the sales figures only tell part of Taylor's story, it's the intangibles that elevate Taylor into the stratosphere of our pop culture planet, allowing the 27-year old singer-songwriter to orbit in a more rarified air. Her large-scale charitable contributions are one thing, but it's in the small gestures – the notes of compassion she posts on the Instagram photos of lovelorn fans, the genuine hugs she distributes without discretion – where Swift proves time and time again that platinum-selling, record-setting success has not changed her inherent nature. She is awkwardly honest and powerfully empathetic; a brazen superfan, loyal friend, fierce protector of hearts; and one of the world's greatest ambassadors for the power of just being yourself.

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed internet and voice services. We offer entertainment your way on the nation’s best data network.* We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. And we offer the best global coverage of any U.S. wireless provider.** We also help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About GRAMMY Museum Mississippi

Built and operated by the Cleveland Music Foundation — a non-profit organization developed in 2011 — the 28,000-square-foot GRAMMY Museum Mississippi is housed near the campus of Delta State University, home of the Delta Music Institute's Entertainment Industry Studies program, which features the most unique audio recording facilities in the South. Similar to its sister Museum — the GRAMMY Museum at L.A. LIVE — GRAMMY Museum Mississippi is dedicated to exploring the past, present and future of music, and the cultural context from which it emerges, while casting a focused spotlight on the deep musical roots of Mississippi. The Museum features a dynamic combination of public events, educational programming, engaging multimedia presentations, and interactive permanent and traveling exhibits, including a Mississippi-centric area that introduces visitors to the impact of Mississippi's songwriters, producers and musicians on the traditional and modern music landscape. For more information about GRAMMY Museum Mississippi, visit www.grammymuseumms.org. For breaking news and exclusive content, follow @GRAMMYMuseumMS on Twitter and Instagram, and like "GRAMMY Museum Mississippi" on Facebook. For behind-the-scenes access, add us on Snapchat at GRAMMYMuseumMS.

About GRAMMY Museum at L.A. LIVE

Paying tribute to music's rich cultural history, this 21st-century museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music — the GRAMMY Award. The GRAMMY Museum features 30,000 square feet of interactive and multimedia exhibits located within L.A. LIVE, the downtown Los Angeles sports, entertainment and residential district. Through thought-provoking and dynamic public and educational programs and exhibits, guests will experience music from a never-before-seen insider perspective that only the GRAMMY Museum can deliver. For more information, please call 213-765-6800 or visit www.grammymuseum.org. For breaking news and exclusive content, follow @TheGRAMMYMuseum on Twitter and Instagram, and like "The GRAMMY Museum" on Facebook.

Contacts

For GRAMMY Museum Mississippi
Vickie Jackson
662.441.0100
vjackson@grammymuseumms.org
or
For GRAMMY Museum at L.A. LIVE
Crystal Larsen
213.763.2133
clarsen@grammymuseum.org

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