Rocket Fuel’s Predictive Marketing Platform Gains Momentum; Platform Business Grew 165 Percent In 2016 and Continues To Climb

Platform Customers Alley and Diamond Merckens Hogan See Increases In Business Value, Brand Lift and Marketing Performance With Rocket Fuel AI

REDWOOD CITY, Calif.--()--Rocket Fuel (NASDAQ:FUEL), a leading predictive marketing platform provider, today announced during the company’s fiscal year 2016 earnings 165 percent year-over-year growth in platform services, including a greater than five times increase in platform customers.

“Yet that same data stands to overwhelm marketers who don’t have the tools to convert that flood of data into information. Machine learning and AI are a necessary part of the marketer’s toolkit and the only way to make sense of the near-infinite combination of audience attributes.”

Independent agency and new Rocket Fuel platform customer, Diamond Merckens Hogan, recently added managed service campaigns running on Rocket Fuel’s platform, resulting in campaign and video brand success.

"We chose Rocket Fuel's predictive marketing platform because of the results we have seen in early testing and because we believe predictive marketing is the most effective solution for our clients,” said Elizabeth McMahan, Integrated Media Director at Diamond Merckens Hogan. “We are thrilled to partner with a company like Rocket Fuel who is taking a holistic view of a customer's journey to help predict the creative and context that most aligns with customer needs. We can't wait to see the success that comes from our partnership."

“Through the predictive capabilities of the Rocket Fuel platform, our campaigns reach the customers we want to reach across multiple channels, providing us with precise targeting capabilities and the ability to interact during meaningful moments,” said Nick Lavidge, CEO at Alley, an international agency Rocket Fuel has worked with for more than a year. “We’re able to translate data into performance and work to predict our customers needs, wants and behaviors.”

Rocket Fuel’s artificial intelligence-driven predictive marketing platform provides insights and transparency based on unique data, analytics and algorithms.

“For the next chapter of Rocket Fuel’s growth, we are leading our clients through a new business transformation driven by combining artificial intelligence with human intuition,” said Randy Wootton, Rocket Fuel CEO. “Enabling clients with AI is critical to their business success so they can satisfy changing consumer requirements, harness billions of data signals, and optimize omni-channel consumer journeys - all in real-time. Predictive marketers leverage our AI to anticipate consumer needs, deliver amazing experiences, and exceed business goals.”

Predictive marketing leadership is driven by three key factors:

1. Access: Consumers expect brands to anticipate their needs, and to be available when and where they want them.

2. Moments: Consumers expect brands to move beyond personalization and relevance based on old segmentation rules, but rather to recognizing their specific moments and reasons for response, and dynamically create experiences based on those moments.

3. Scale: Brands must become expert at capturing and analyzing billions of signals in the digital marketplace, and synthesizing into actionable intelligence. This requires a combination of artificial and human intelligence working together.

“The vast amount of data exhaust generated by the programmatic ecosystem, the prevalence of smartphones and the movement toward a more connected world has opened the way for marketers to put audiences, not media, at the center of their marketing strategy,” said Scott Denne, research analyst, 451 Research. “Yet that same data stands to overwhelm marketers who don’t have the tools to convert that flood of data into information. Machine learning and AI are a necessary part of the marketer’s toolkit and the only way to make sense of the near-infinite combination of audience attributes.”

Rocket Fuel’s leadership role in unlocking the power of predictive marketing will only grow as agencies and marketers utilize its tools to enhance creativity and strategic planning, and grow the value of their business.

“Our Predictive Marketing Platform demonstrates how artificial intelligence can amplify and extend human capabilities and performance,” Wootton said. “Our clients use our platform to amplify insights, strategic thinking and creativity with AI-driven execution at hyperspeed and hyperscale.”

To learn more about predictive marketing and Rocket Fuel:

About Rocket Fuel

Rocket Fuel is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people's need for products and services.

Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.

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