PI North America Adds Softing’s Jeff Besola to Its Board

KNOXVILLE, Tenn.--()--PI North America has added Softing’s Jeff Besola as a board member. Jeff is Senior VP of Global Sales for Softing.

“As a result, having a Softing senior executive join our board is a welcomed addition.”

Beginning 5 years ago, Jeff led Sales and Marketing and was President of Online Development Inc., Softing’s US-based private-label product development business. Currently he leads Sales and Support for Softing Industrial and Softing IT Networks comprised of automation and cable testing businesses.

Before joining Softing, Jeff served in a variety of sales and marketing roles with over 25 years of experience in multinational organizations with global responsibilities including Director of Global Sales and Marketing at Emerson Electric.

"Softing has supported Profibus and Profinet networks with tools, testers, and off the shelf products since each was introduced and continues to develop new technologies for our protocols,” said Michael Bowne, Executive Director of PI North America. "As a result, having a Softing senior executive join our board is a welcomed addition.”

Softing Industrial (www.industrial.softing.com/us) connects disparate devices from the plant floor to the cloud so you can optimize your processes and facilities via products and services that integrate, diagnose and analyze industrial networks and the data they transfer.

PI North America is a non-profit, member-supported automation organization for fieldbus and Industrial Ethernet, specifically PROFIBUS and PROFINET. It is dedicated to supporting the discrete and process industries in achieving beneficial results using these networks. PI North America also assists device manufacturers in the development and marketing of PROFIBUS and PROFINET products. It is one of 27 regional associations that make up the global PI community. To date, more than 55,000,000 PROFIBUS devices have been installed and the total number of PROFINET devices installed now exceeds 15,000,000. Members of PI North America include vendors of hardware, software and systems as well as end users and operators, scientific institutes, universities, distributors, and system integrators.


Softing Industrial
Deane Horn, 865-200-4132

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