NEW YORK--(EON: Enhanced Online News)--CitiDirect BE®, Citi's institutional e-banking platform has been ranked number one in the 2016 Greenwich Associates Digital Banking Benchmarking study for the eleventh consecutive year. The study assesses "Best of Breed" features and functionality among online, mobile and direct integration channels that differentiate treasury and cash management providers globally.
“We will remain diligent in enhancing existing products and adopting new, innovative solutions to continue to be market and client experience leaders.”
This year, Citi placed first in Asia and Europe from a peer group of global and regional competitors. In addition to sharing the top ranking globally, reflecting Citi’s success in delivering market leading omni-channel experience, CitiDirect BE received the highest rating in the study across 33 categories, including but not limited to:
- Usability/Ease of Use
- Portal Features
- CitiConnect solutions including File/SWIFT connectivity and CitiConnect ERP Integrator
- Online Help/Support
- Off-line Customer Service/Support
- Client Onboarding
- User Administration/Entitlements/Authentication
- Communications within Platform
- Availability/Functionality by Country
- Cross-Product Integration – Cash Management Product / Services
- Integrated Payments/Workflow
- ACH/EFT/Non-urgent Payments
"I am pleased that Greenwich Associates has recognized Citi as #1 in a number of categories. Each year this study has reinforced Citi’s strategy to deliver a market leading, omni-channel experience for our clients and this award is a great recognition of our efforts" said Hubert JP Jolly, Global Head of Treasury and Trade Solutions' Channel and Enterprise Services business at Citi. "We will remain diligent in enhancing existing products and adopting new, innovative solutions to continue to be market and client experience leaders."
Conducted by Greenwich Associates, an independent research and consulting firm, the annual study evaluates online banking applications and scores them based on over 40 evaluation factors and 1,500 sub criteria. The study serves as a barometer of market trends and development priorities that can provide a forward-view of next-generation capabilities. Twenty-eight banks and non-banks are evaluated in the study with the bank group consisting of top-tier global and regional peers in the transaction banking industry.
Andrew Grant, Principal at Greenwich Associates and global program manager for the Digital Banking Benchmarking study added, “Client expectations are evolving and digital capabilities are increasingly important. Flexible, fully integrated banking solutions combined with top notch client experience allow Corporate Treasury professionals to successfully transact and correctly analyze financial data. Citi's innovative online and mobile capabilities, as well as direct integration solutions, truly help corporates continuously achieve their cash management goals and objectives.”
The Greenwich Associates study evaluated Citi's institutional online banking solution set, including CitiDirect BE, CitiDirect BE® Mobile, CitiDirect BE® Tablet (with $1.8 trillion total transaction value processed for CitiDirect BE Mobile and CitiDirect BE Tablet Citi in 2016), CitiConnect®, FX Pulse and TreasuryVision® Liquidity Manager as well as all of their supporting services. Having been enhanced for clients' ease of doing business, CitiDirect BE differentiated itself against the competition and received the highest rating for Portal Features, User Authentication, Communications within the Platform, and Cross-Product Integration. Additionally, CitiConnect®, which is fully integrated with CitiDirect BE, was again recognized for its depth of functionality and extensive set of product features, all focused on enabling deep integration with Citi's clients' systems and services.
Citi Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry's most comprehensive range of digitally enabled treasury, trade and liquidity management solutions. TTS’ institutional online banking solution set includes CitiDirect BE, CitiDirect BE Mobile and CitiDirect BE Tablet, CitiConnect, FX Pulse and TreasuryVision Liquidity Manager.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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