BOSTON--(EON: Enhanced Online News)--Version 2.0 Communications, a public relations and digital communications firm, today unveiled its content practice, providing clients with an integrated approach to content strategy and implementation. Version 2.0's content capabilities are designed to help clients navigate and succeed in this increasingly valuable and essential marketing function – an area Version 2.0 has been practicing since its inception 10 years ago.
“The promise of content marketing is ushering in a new era of PR”
While brands understand the importance of content for marketing efforts, many struggle to develop, implement or manage a cohesive strategy due to lack of internal resources and support. In fact, a study from the Content Marketing Institute found that 87 percent of marketers struggle to produce engaging content, and 54 percent of marketers cite not creating consistent content as their top challenge.
Version 2.0 is best positioned to help marketing teams – from communications and content, to lead generation and sales enablement functions – overcome these challenges because of the agency's unique understanding of clients' key brand messages and audiences, as well as its ability to craft compelling storylines across various formats and channels that not only build brand awareness, but also have the power to convert prospects into qualified leads. Version 2.0 offers an integrated approach to public relations and content designed to maximize efforts and amplify results across the entire buyer journey and myriad channels. Drawing on industry best practices, in-depth market research and successful client campaigns, Version 2.0 has developed a proprietary methodology, Align, that will serve as the foundation for all content programs.
"Content and storytelling are at the heart of what we do as an agency, and we’ve launched our content practice based on a proven methodology that helps brands of all sizes and at varying stages of content maturity align their programs around a cohesive strategy, consistent message and high-quality output," said Katelyn Holbrook, vice president and content lead at Version 2.0. "Instead of creating content assets in a vacuum, our integrated approach maximizes the effectiveness of content efforts across marketing functions, ensuring brand cohesiveness and producing business-driving results."
To support the new practice, Version 2.0 has created a team of content experts who will work in close collaboration with account teams, and has forged partnerships with leading technology vendors and service providers including Ion Interactive, Outbrain and Jackrabbit Design. Version 2.0's content service includes strategy and cross-function alignment; content audits for freshness, relevance and usefulness; customer and market insight research; editorial calendar and storyline development; asset creation; and distribution and amplification across paid, earned and owned media channels. Version 2.0 also applies its measurement rigor to content marketing programs to gain insight into a content campaign's effectiveness in producing meaningful results for business growth.
"The promise of content marketing is ushering in a new era of PR," said Michael Brenner, CEO of Marketing Insider Group and content expert recently named one of 2017's top 20 influencers of CMOs in Forbes. "There are so few PR agencies taking advantage of the opportunity that content marketing can provide to their clients, but the best ones have not only gotten smart on it, but have also already seamlessly integrated it as a core part of their communications services and resulting programs. Version 2.0 gets where the space is headed and has developed a methodology that maps to what executives will demand of their marketing teams: thoughtful strategy, flawless execution, and most importantly, measurable business results."
For more details or to see examples of Version 2.0 content capabilities, visit http://www.v2comms.com/services/content/.
About Version 2.0 Communications
Version 2.0 Communications is a public relations and digital communications agency recognized as the smart choice for disruptors worldwide that must navigate a new era of communications to create or lead markets. Our skilled professionals leverage their years of experience, influencer relationships and innovative, creative and effective communications programs to achieve results that dominate in their markets. Version 2.0 works with a broad spectrum of clients from large consumer brands to professional services organizations and technology innovators. Our global reach allows us to design, manage and implement coordinated communications programs that are designed to deliver the greatest impact. For more information, visit http://www.v2comms.com/ and follow the company on Twitter @v2comms.