LONDON--(EON: Enhanced Online News)--Getronics has today announced the findings of its Mid-Market Reality Check report, which explores technology’s role in driving innovation and growth amongst mid-sized organisations.
“Mid-market organisations are the lifeblood of the European economy. Innovation has meant that technology has become more accessible to this market segment. For example, the rise of the cloud has allowed firms to experiment with new technologies whilst gaining a greater access to computing power than ever before.”
With the EU General Data Protection Regulation (GDPR) expected to come into force in 2018, 65 per cent of IT leaders voted security as the number one investment priority and 52 per cent identified it as the greatest challenge for the year ahead.
The IT investment cycle
Nearly a quarter (22%) of businesses plan just twelve months or less in advance, with 36 per cent working to a two-year roadmap, and three per cent not having one in place at all. In addition to security (39%), big data (40%) and cloud (46%) were called out as the trends likely to have the greatest impact on long-term IT planning, as well as these three being the priority investment areas for 2017/2018.
The rise of cloud
The study also indicates that cloud services continue to grow in prominence, with three quarters (74%) of mid-market businesses having already invested in cloud to date and 93 per cent expecting to migrate some services to the cloud by the end of 2017.
“Cloud continues to have a huge impact on the speed at which we’re able to drive innovation at ACCA. We worked with Getronics to transition our Managed Firewall & Cloud Connectivity services to its Cloud Platform, in incredibly short timescales and at a time when ongoing projects were dependant on its delivery, with no impact on the end-user. This engagement now gives us the ability to flex into the Getronics cloud as and when we need deliver or transition services. These results correspond with our strategy for the year ahead which, following our recent service engagement with Getronics, will see us work together to deploy further cloud technologies to ensure we deliver an intuitive and reliable service to our customers and employees,” said Al Gibson, Head of IT Operations at ACCA.
For those intending to invest in cloud in future, flexible storage, managed software updates and physical security of data were called out as key drivers.
Outsourcing and the mid-market
Ninety-six per cent outsource at least some of their IT function, with 31 per cent of businesses stating IT staffing as one of the greatest challenges for 2017. Other reasons for outsourcing IT in the mid-market include, risk reduction (44%) and business continuity (40%).
Mark Cook, Group CEO at Getronics comments, “Mid-market organisations are the lifeblood of the European economy. Innovation has meant that technology has become more accessible to this market segment. For example, the rise of the cloud has allowed firms to experiment with new technologies whilst gaining a greater access to computing power than ever before.
“Our research indicates cloud and security will continue to be priority focus areas for IT decision makers in 2017. We’re working closely with customers on complex cloud migration projects, as well as guiding them on their journey to GDPR compliance. The current flexibility of mid-market companies, both in size and financial situation means that they are the best equipped to adopt technology. We look forward to partnering with some of Europe’s most innovative mid-sized organisations to drive transformation and business growth through IT.”
About the research
The study polled 209 senior IT decision makers in UK mid-market businesses employing over 500 people participated in an online survey during January 2017. The research was managed Opinium Research, a market research agency based in London.
The Getronics family is an ICT Services group consisting of the Getronics and Connectis brands and is owned by the AURELIUS Group, a holding company headquartered in Munich, Germany. With an extensive history that extends over 125 years, the Getronics family has nearly 4,600 employees in 22 countries across Europe, Asia Pacific & Latin America, and has a complete portfolio of integrated ICT services for the large enterprise and public sector markets. This includes Workspace, Applications, Unified Communications, Data Centre, Cloud, Consulting, Partner Technology, Managed Services and Security.
Getronics is a leading member in the Global Workspace Alliance, a unique model that provides customers with a consistent IT service throughout the world, with one single point of contact and billing entity, delivering services to over 90 countries. The GWA manages 10m workspace assets globally, and was ranked number 3 by OVUM among other leading global vendors for workplace management.