MINNEAPOLIS--(EON: Enhanced Online News)--Today marks a milestone for Introworks, a B2B Branding and Marketing Communications agency that specializes in launching, as they celebrate 25 years in business. What started in a 10’ x 10’ space by two Iowa State grads, Mike McMillan and Bob Freytag, has grown into a trusted partner to multiple Fortune 500 companies keen on improving success rates for their innovations and initiatives.
“Our story is not unique. It is born of big ambitions, brutally hard work – and selfless generosity by the many who saw and continue to see something in us as we journey forward”
Introworks took the bold step 18 years ago to rebrand from its Freytag McMillan namesake and zero in on launching. Traction did not come quickly but the four partners of Introworks knew they needed to stay the course and follow what they advise clients – find what gives you meaningful differentiation from your competitors, stay focused and own it.
While 25 years is something to be proud of, the founders of Introworks remain humbly grateful to those who believed in them along this journey. “Our story is not unique. It is born of big ambitions, brutally hard work – and selfless generosity by the many who saw and continue to see something in us as we journey forward,” said Mike McMillan, Co-founder and Chief Strategy Officer. Bob Freytag, Co-founder and President added, “What’s amazed me is how lucky we are to work with such talented people each and every day. Surround yourself with great people and great things will happen. Funny, it feels like we’re just getting started!”
Introworks plans to celebrate this summer with a party designed by clients and partners.
About Introworks: Introworks (formerly Freytag McMillan) is a Minneapolis-based B2B Branding and Marketing Communications agency that specializes in launching. The agency focuses on businesses in the medical, technology and financial sectors. It was founded on February 2, 1992 by college friends, Mike McMillan and Bob Freytag. Today the agency is run by Freytag – President, McMillan – Chief Strategy Officer and partners Nancy Chesser – Director, Account Service and Matt Fahrner – Director, Operations. More information can be found at www.intro.works.