SUNNYVALE, Calif.--(EON: Enhanced Online News)--This Sunday, the Atlanta Falcons and the New England Patriots will meet for the first time in Super Bowl LI in Houston. And many NFL fans and Houstonians will be meeting for the very first time as well.
“Personagraph offers solutions for brands and agencies seeking to precisely reach mobile audiences”
Personagraph, an ad tech platform, recently analyzed data generated by over 300,000 NFL fans who use mobile devices. Their data scientists asked the important question, “If I’m in Houston for Super Bowl LI, which dating app should I use?” They wanted to understand whether or not football fans are equally present across all dating applications and if there were differences across the fan-bases.
Houston women prefer PlentyofFish, Zoosk, and Meetme, which align closely to the dating app preferences of the Atlanta Falcons fans. Zoosk is number two in Houston but does not crack the top five among Falcons fans. But the top choice for both groups is Vancouver, Canada’s PlentyofFish.
“We can't think of a better excuse for PlentyOfFish users to strike up a conversation with fellow football fans than Super Bowl Sunday!” said Kate MacLean, Public Relations at PlentyOfFish. “Sharing a mutual admiration for the game will immediately break the ice and may even score you a date in time for Valentine's Day.”
Given the prominence of PlentyofFish in Houston, New England fans might be shut out - their top dating app is Tinder. Ranked only fourth, the women in Houston appeared to have swiped left.
“Personagraph offers solutions for brands and agencies seeking to precisely reach mobile audiences,” said Steven Rahman, director of product marketing, Personagraph. “Ordinarily, we do very serious things. We connect audiences to the brands they love across 1.5 billion devices worldwide. We do all this at scale, and we do it automatically through an integrated marketing platform hosted in the cloud.”
Personagraph by Intertrust offers agencies and brands audience intelligence gathered across 1.5 billion devices worldwide. In the United States alone, the platform reaches 300 million devices and over 120 million households. Through Personagraph products, PG Edge and PG Axis, the solution offers custom targeted segments (demographics, lifestyle, and many other segments) derived from first-party app data, CRM databases, and offline purchases, ensuring that advertisers can always identify and reach their most valuable customers.