NEW YORK--(EON: Enhanced Online News)--m/SIX, a full service media agency backed by GroupM, was awarded a MediaPost Creative Media Award in the “Outdoor Media” category, for its work with client Dow Jones/Wall Street Journal. Created with agency partner The&Partnership, m/SIX’s “Ambitious Hours” campaign took home the top spot for creativity in outdoor media targeting, helping the Wall Street Journal win more than 6,000 new subscribers.
“It’s 6:25 AM, and you’ve already had your first call of the day.”
Developed to connect the brand with hard-working overachievers, “Ambitious Hours” utilized time-of-day as a key campaign element, targeting early morning risers and those pulling late nights with live time-stamped copy that reflected these workers’ busy schedules. For instance, “It’s 6:25 AM, and you’ve already had your first call of the day.” With ads only running during the early morning hours and late at night, the campaign reached busy professionals at precisely the times they were going above and beyond in service of their careers.
“By hyper targeting our campaign to resonate with the busy workstyles of ambitious professionals, we were able to underscore the relevance of the Wall Street Journal as a crucial complement to their success,” said Ilana Nolte, president, North America for m/SIX. “We are thrilled to be honored for our work with Dow Jones and the Wall Street Journal with a MediaPost Creative Media Award.”
m/SIX is a full service media agency that combines the nimbleness of an independent shop with the buying power of GroupM. Backed jointly by GroupM and integrated marketing agency The&Partnership, m/SIX’s unique model brings media planning, creative development and data management under a single roof, providing advertisers with a one-team approach for managing all aspects of their paid, earned and owned media campaigns. Digitally native with expertise across all addressable and traditional media channels, m/SIX is built for the modern media landscape offering hands-on management across all stages of the media process. m/SIX clients include Dow Jones, BNY Mellon, CBRE, Aetna, BritVic and Hitachi.