SANDY, Utah--(EON: Enhanced Online News)--Tracking First, a Utah-based advertising technology startup that automates the creation and classification of marketing campaign tracking codes, announced today that three of the world’s largest pharmaceutical brands have partnered with them to improve the quality of their marketing campaign data, and to give them a faster path from data gathering to data insight.
“We are finding a strong niche in the pharmaceutical and life sciences sectors”
“We are finding a strong niche in the pharmaceutical and life sciences sectors,” explained Craig Scribner, CEO of Tracking First. “This is an industry that’s at the leading edge in terms of its need to move quickly to optimize marketing campaigns. It’s often a source of frustration for executives at these companies to make big investments in data, and then to have to wait for weeks -- even months -- for actionable insights. We help them to shorten that timeline.”
“Tracking First’s technology provides a tangible lift to large teams of marketers and analysts -- especially those working jointly with outside marketing agencies,” adds John Boyd, COO. “When you have dozens of marketers and analysts working on campaigns, data can easily go awry, and that makes the analyst’s work harder. Our software makes standardization and code generation easy. We’re a good fit for smaller organizations, too. We’re a smart move for any brand that cares about clean marketing campaign data.”
Tracking First currently serves more than a dozen Fortune 500 global brands.
About Tracking First
Tracking First is a SaaS platform which prepares tracking-ready campaign links that are fully vetted before launch. Its technology supports clients who must routinely create and classify unique tracking codes, embed them within landing page links, and test that the codes are being captured by reporting systems. Its patent-pending algorithms recognize consistencies and correlations in a company’s historical codes, automatically generating new codes that match the company’s own established reporting standards.