NEW YORK--(EON: Enhanced Online News)--UGG® for Men (a division of Deckers Brands, NYSE: DECK) today announced it will launch a limited edition fall ‘17 collaboration with designer Phillip Lim as part of his 3.1 Phillip Lim line. The limited edition capsule collection will feature four distinct styles of men’s Classic footwear starting at $250.
“Phillip Lim brings a fresh perspective to our men’s line, reimagining our iconic styles in a new way. This collection reflects his thoughtful craftsmanship in artful stitching and precise detail. We are thrilled to partner with him on this innovative capsule collection this season”
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As creative director, Lim took his effortless, modern aesthetic and reimagined the California-cool Classic boot UGG® for Men is known for. Featuring the Classic High, Classic Short, Outdoor High and Outdoor Short boots the four-piece collection includes classic plaids, bright pops of color and masculine hardware zipper detailing.
“As a designer, I am constantly interested in exploring unexpected elements to create new aesthetic propositions. One of the reasons I wanted to collaborate with UGG is because I felt that together we could create a collection that would inspire a laid back sense of cool. The approach stemmed from my California roots and memories of wearing UGG - a pure expression of unexpected fun and casual elegance” - Phillip Lim.
“Phillip Lim brings a fresh perspective to our men’s line, reimagining our iconic styles in a new way. This collection reflects his thoughtful craftsmanship in artful stitching and precise detail. We are thrilled to partner with him on this innovative capsule collection this season” - Andrea O’ Donnell, UGG® Brand President.
The UGG x 3.1 Phillip Lim collection will be available for purchase on 3.1PhillipLim.com, UGG.com and at select retail stores this fall.
About the UGG® brand
Founded in 1978 by a surfer on the West Coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot and inspired by its heritage. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
About 3.1 Phillip Lim
3.1 Phillip Lim’s raison d’être is providing an approachable designer experience with beautiful everyday classics accented with touches of madness. The result - cool, easy, chic looks for men and women that embody youthful elegance and personal style. Phillip Lim debuted his eponymous brand, 3.1 Phillip Lim, in 2005 to instant success, both critically and commercially. Over ten years later, the brand is now available in over 50 countries and 450 boutiques and department stores worldwide. The company’s vision of designer clothes at contemporary prices has opened up the once dormant bridge market, establishing itself as a respected business model and is seen as a pioneering force in the industry.