NEW YORK & WASHINGTON--(EON: Enhanced Online News)--Nat Geo WILD and Mashable today announced an exciting new partnership to co-produce and co-distribute two original digital series for the brands’ digital and social platforms. The partnership will revive vintage National Geographic footage from its vast film archives and utilize Mashable Studios’ expertise in producing digital-first series.
“By combining National Geographic’s 128-year legacy of adventure and exploration with Mashable’s innovative, best-in-the-business digital expertise, we are poised to create quality content that our audiences will love. The collaboration further strengthens our commitment to deliver fun, engaging content anywhere and everywhere for our viewers.”
The first series will examine how animals use tools in their natural habitats to survive. The second will be a comedy series allowing Mashable to combine its sense of internet humor with some of National Geographic’s archival content.
“Nat Geo WILD is thrilled to partner with Mashable on this exciting new venture,” said Geoff Daniels, executive vice president and general manager of Nat Geo WILD. “By combining National Geographic’s 128-year legacy of adventure and exploration with Mashable’s innovative, best-in-the-business digital expertise, we are poised to create quality content that our audiences will love. The collaboration further strengthens our commitment to deliver fun, engaging content anywhere and everywhere for our viewers.”
The partnership was driven by the Mashable audience’s insatiable appetite for coverage of science and wildlife, and bolsters Nat Geo WILD’s recent efforts to bring entertaining and premium content to animal lovers everywhere.
“We’re incredibly excited to be able to tap into National Geographic’s vast archive of wildlife content and bring it to life in new ways for our audience,” said Adam Ostrow, chief strategy officer of Mashable. “Creating serialized video content in partnership with TV networks is a key pillar of our strategy at Mashable Studios, and we’re delighted to be teaming up with one of the most iconic brands in media to deliver on this mission.”
The digital series will be produced by Mashable Studios, the company’s dedicated division that creates and distributes original digital video content for both its community and brand partners. Both series will begin production in early 2017.
About National Geographic Partners LLC
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 128 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching over 730 million people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeowild.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
Mashable is a global, multiplatform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.