WICHITA, Kan.--(EON: Enhanced Online News)--In the early 1990s, INVISTA’s CORDURA® brand and Woolrich, America’s Original Outdoor Clothing Company®, collaborated to create Wool-Dura™, a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA® fabric used in hunting apparel.
“The latest Wool-Dura™ collection speaks to the values that both the CORDURA® brand and Woolrich hold, and collaborating has brought about a collection of extremely durable, beautiful products that people can wear for generations to come.”
Now, the two are back together for the 50th anniversary of the CORDURA® brand with a newly reimagined Wool-Dura™ collection, taking inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist. The collection is featured in the latest installment of the CORDURA® brand “Meet the Maker” video series, an ongoing mini-documentary that highlights key brand partners and collaborators.
“The opportunity to work with Woolrich again on a new collection inspired by the classics aligned perfectly with our 50th anniversary focus of heritage meets innovation,” said Cindy McNaull, global CORDURA® brand and marketing director. “We are extremely humbled to work with such a loyal brand customer who has been a leader in the outdoor marketplace for more than 180 years. Our latest ‘Meet the Maker’ video spotlights this special collaborative history, and we look forward to continuing to work together to design outdoor clothing that reflects on our past, while propelling us forward into the future of the industry.”
Wool-Dura™ is an authentic fabric that combines the durability of CORDURA® fiber and the natural properties of Woolrich wool, produced in the historic Woolrich Woolen Mill, to create strong, enduring garments for the authentic outdoor lifestyle. The latest line of products featuring Wool-Dura™ fabric are inspired by its hunting heritage, but are designed to function in both outdoor and urban environments. In addition to signature Wool-Dura® fabrics, the collection also includes a coat, cap and blanket – all designed with a modern fit, style and attitude in mind.
“We’ve been fans of the CORDURA® brand at Woolrich for years. When we start bringing CORDURA® fiber into the mix, we create a product that has all of the properties of wool but becomes more durable and long-lasting,” said Karuna Scheinfeld, vice president of design at Woolrich. “The latest Wool-Dura™ collection speaks to the values that both the CORDURA® brand and Woolrich hold, and collaborating has brought about a collection of extremely durable, beautiful products that people can wear for generations to come.”
The Wool-Dura™ collection will be on display at Winter Outdoor Retailer (Salt Lake City, UT) in both the CORDURA® brand (#39213) and Woolrich (#19001) booths, with fabrics being available immediately and signature garments available in Fall 2017. For more information on the collaboration, visit www.cordura.com. To hear the story firsthand, watch our Woolrich Wool-Dura™ “Meet the Maker” episode on YouTube.
Woolrich has been synonymous with quality outdoor clothing for over 180 years. The company began in 1830 when John Rich built his first woolen mill in Plum Run, Pennsylvania. What has not changed in all those years is Woolrich's commitment to quality, value, and products that fit the outdoor lifestyle. Learn more at http://www.woolrich.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, or our Facebook and Twitter pages.