ATLANTA--(EON: Enhanced Online News)--Social News Desk (www.SocialNewsDesk.com), a subsidiary of Graham Media Group, a division of Graham Holdings Company (NYSE: GHC), announced today it has been selected by GateHouse Media as its enterprise partner for social media publishing across the Company’s 520 newspaper markets which span 35 states. The publisher, headquartered in New York, will use the SND Dashboard platform for centralized social publishing and to view group-wide social media analytics across hundreds of daily and weekly papers.
“With white label linking and robust reporting, Social News Desk really allows us to excel at scale when it comes to growing our social audience”
“With white label linking and robust reporting, Social News Desk really allows us to excel at scale when it comes to growing our social audience,” said Penny Riordan, director of digital content partnerships, GateHouse Media. SND’s white-label linking feature allows companies like GateHouse Media the ability to streamline centralized publishing while still sending individualized web-traffic to the local markets. Social News Desk rolled this out as part of its next-generation software platform in 2016.
Kim Wilson, founder and president of Social News Desk, said, “We’ve worked directly with stakeholders at dozens of large broadcast and publishing groups to build unique features that help them manage and measure social media at scale. At the end of the day, we know our secret weapon is terrific support.” Riordan agrees, “The dashboard is easy to use, the support is top notch, and the training is great.”
There are now more than 1500 newsrooms on 5 continents using Social News Desk. The company indexes more than 10,000 pieces of social media content per second in order to build its exhaustive database of every local news organization in the world. Among other things, this allows Social News Desk to calculate the ‘SND Score’ for any market or DMA. The SND Score indicates which Newspaper; TV or Radio station is on top in any one of 4 key social media metrics.
Social News Desk also powers social display for hundreds of newsrooms worldwide via its SND On Air product. And the company’s newest platform, SND Campaigns provides an integrated solution for Branded Content by allowing streamlined publishing of sponsored social posts along with automated reporting on the success metrics. The product has already been adopted by more than 200 media organizations nationwide.