SKOKIE, Ill. and DAYTON, Ohio--(EON: Enhanced Online News)--AZEK Building Products®, a leader in the development of premium, low maintenance exterior building products, and Marxent, the leading provider of virtual reality (VR) and augmented reality (AR) for enterprise retailers and manufacturers, have launched the AZEK® Deck Designer tool to help homeowners and contractors visualize their dream deck designs. AZEK will be providing demos of the tool at the 2017 International Builders’ Show in Orlando from January 10th – January 12th at Booth #W6371.
“It’s a great example of how advanced 3D product visualization is designed to help contractors communicate and estimate projects for homeowners, all with the end goal of helping buyers to have total confidence in their product choices.”
Inspired by the wide selection of AZEK and TimberTech premium decking solutions, and powered by Marxent’s 3D platform for products and spaces, VisualCommerce™, the Deck Designer helps users create, revise and save as many interactive designs as they want before making a final purchase decision. Users can choose from hundreds of different design options to personalize their deck with easy-to-use tools that put the latest trends at their fingertips. They can then see their design in a variety of high quality 3D environments and receive a list of required tools and construction tips, a deck part identification glossary, components and materials cut list and an installation checklist.
“AZEK and TimberTech are natural choices when investing in a new, high-performance deck made with premium materials,” said AZEK Building Products CMO Julia Fitzgerald. “By giving homeowners the ability to visualize all the design possibilities including lighting, railings and color choices, customers have greater confidence in their decisions and walk away with more satisfaction in the final product.”
The AZEK Deck Designer launch comes after the company has seen success with AZEK and TimberTech’s existing apps. This next evolution is a platform that puts intuitive design tools at every customer’s fingertips. They can use the design tool in the latest version of their web browser at home, or download the app to visualize their deck on their mobile phone or tablet while on the go.
“The customer experience behind the AZEK Deck Designer is forward-thinking and innovative, with sleek, photo-real graphics making it possible for users to see their design choices up-close,” said Beck Besecker, CEO and Co-Founder of Marxent. “It’s a great example of how advanced 3D product visualization is designed to help contractors communicate and estimate projects for homeowners, all with the end goal of helping buyers to have total confidence in their product choices.”
About AZEK® Building Products
AZEK Building Products is a leader in the development of premium, low maintenance exterior building products. Available to a worldwide audience, our product lines span AZEK Trim, Decking, Railing, Moulding, Porch and Pavers as well as capped wood composite Decking and Railing under the TimberTech brand. Both brands, synonymous with quality and innovation and made in America, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit www.azek.com. For more information on TimberTech, visit www.timbertech.com.
Marxent is the leader in Augmented Reality, Virtual Reality and 3D solutions for retailers and manufacturers in the home furnishings, building products, home building and industrial equipment industries. Marxent’s VisualCommerce™ platform is a content management system for 3D products that works across sales channels with easy-to-use web, mobile augmented reality, virtual reality and touchscreen applications. Companies tapping into the power of VisualCommerce™ include Ashley Furniture Industries, Inc., American Woodmark, USG and CPG Building Products (AZEK, TimberTech) and a Fortune 500 retailer. For more information, visit www.marxent.com.