NEW YORK--(EON: Enhanced Online News)--Monetate, the worldwide leader in personalization, today announced that it will move its corporate headquarters to New York. The move brings the company closer to a high concentration of current and potential clients, especially those in the fashion and retail sectors, as well as marketing technology companies that it counts as partners. This is the first in a series of strategic initiatives that are ushering in a new era for the company, as it expands from web testing and targeting to offer brands the industry’s first true 1-to-1 personalization platform.
“It is natural for us to center our expansion in the world capital, New York City, as we build the most robust personalization company serving leading brands on four continents”
“It is natural for us to center our expansion in the world capital, New York City, as we build the most robust personalization company serving leading brands on four continents," said Lucinda Duncalfe, CEO of Monetate. "We already have leading market share in the IR500 in the U.S. and Europe. Many of our clients call New York home, and we want to be closer to serve them even better. This is just the beginning of an exciting year ahead for us and our clients–we look forward to sharing more soon.”
Monetate is in negotiations for its New York space, which will initially house client-oriented functions, including executive, sales and services staff, and expects to open the office in the first quarter of 2017. Duncalfe will split her time between the New York and Philadelphia offices, and will continue to spend time in Monetate’s Palo Alto and London offices as well. Several employees have been offered relocation to the new office, and the company has job openings based in New York. The company will retain its offices in Conshohocken (in the Philadelphia suburbs), Palo Alto, and London and will continue to hire the absolute best talent across geographies by welcoming remote employees. The company’s remote employee base will enjoy the new space when in town for customer meetings, industry events and other activities.
Monetate’s partners include Oracle, IBM, Weblinc, and Magento, among others.
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.
Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.
In order to deliver true 1-to-1 experiences, Monetate’s platform is:
- Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
- Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
- Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
- Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.
Founded in 2008, with offices across the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for The North Face, QVC, J.Crew Group, and hundreds of other market leaders.