DALLAS--(EON: Enhanced Online News)--One of the best known and most respected commercial real estate services firms in Texas, The Weitzman Group and Cencor Realty Services, is now simply “Weitzman.”
“We talked to our people, and we talked to our clients, and they all supported the idea of one brand representing our entire firm.”
The new name, as well as a new logo and color scheme, reflects the prominence the company has gained since it first opened its doors more than 25 years ago.
“When we first began more than 25 years ago, we saw the two-name approach as a way to differentiate our service lines as the new kid on the block. But as we became one of Texas’ best known commercial real estate firms, the market, our clients, our stakeholders and even our employees often referred to us as simply Weitzman. The market showed us the power of a single well-known name reflecting our range of services and expertise,” said Marshall Mills, Weitzman president and CEO.
“A single brand represents our evolution and growth as a company, and it reflects our values in a beautifully simple, direct and powerful way,” said Herb Weitzman, executive chairman. “The new brand fully reflects our company’s culture of market knowledge, client service, professionalism and giving back to the community.”
“We didn’t undertake this lightly,” Mills said. “We talked to our people, and we talked to our clients, and they all supported the idea of one brand representing our entire firm.”
The new Weitzman brand will be rolled out over the next 12 months. Signage at the company’s Dallas headquarters and its offices in Austin, Houston and San Antonio are being updated immediately, as are a host of items from stationary to marketing materials. In conjunction with the new Weitzman branding, the firm also launched a completely new web site on January 4: www.weitzmangroup.com
The firm operates statewide with 250 employees and associates. On the project representation side, it leases 44 million square feet, and as a property and asset manager, it manages a portfolio of 22 million square feet. “Our signs will be the best ambassadors for our new name, since it will now be prominent on more than 1,800 leasing and management signs around the state,” Mills said.
WEITZMAN: GRAPHIC BRANDING
Why the change? Simple, logical, powerful. Honors our legacy as it moves us forward.
Logo: Leading Dallas agency One Fast Buffalo created the copyrighted font by hand, and that attention to detail represents the level of personalized service we provide our clients and our communities.