BOSTON--(EON: Enhanced Online News)--Blueport Commerce, the leading e-commerce platform for furniture retail, today reported a stellar end to 2016. Overall, retailers on the Blueport Platform closed out 2016 with Boxing Day online sales growth as much as 48% year over year in Canada and an average of over 30% year over year including U.S. retailers.
“With an optimized omnichannel presence, furniture retailers can take advantage of the tremendous omnichannel opportunity they have in front of them, differentiating themselves in today’s competitive home furnishings marketplace”
Mobile shopping continues to increase in importance, especially for shoppers browsing for furniture prior to buying both online and in store. This year, mobile visits made up the majority of visits over the Boxing Day weekend at 52% across the Blueport Platform with M-commerce sales increasing 123% compared to Boxing Day last year.
“Boxing Day is a big holiday for Blueport’s furniture clients in Canada,” says Carl Prindle, President & Chief Executive Officer of Blueport Commerce. “Additionally, U.S. retailers who ran promotions during this period saw a strong increase in online sales, a good predictor of consumer confidence leading up to furniture’s next tent-pole holiday – Presidents’ Day.”
Omnichannel technologies, seamless e-commerce and furniture-specific features continue to help furniture retailers on the Blueport Platform consistently outperform the industry and drive as much as 18% of total chain sales online, compared to an industry average of 0.65%.
“With an optimized omnichannel presence, furniture retailers can take advantage of the tremendous omnichannel opportunity they have in front of them, differentiating themselves in today’s competitive home furnishings marketplace,” adds Prindle. “Blueport’s sole mission is to help furniture retailers capture this opportunity – driving sales online and in their stores.”
About Blueport Commerce
Blueport Commerce is the leading cloud e-commerce platform for furniture, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.