SAN FRANCISCO & LAS VEGAS--(EON: Enhanced Online News)--WHISTLE®, the market leader in pet tracking and monitoring devices, today announced its next generation product, Whistle 3, at the 2017 Consumer Electronics Show (CES) in Las Vegas.
“Until Whistle entered the market, pet loss intervention and preventative care was a system of hoping for the best without much reliable information about your pet's specific needs”
Created to quickly locate a lost pet and proactively track daily exercise, Whistle 3 improves upon the most popular elements of the brand’s market-leading pet devices. By combining continuous location tracking with upgraded activity monitoring, the team at Whistle has built a best-of-breed pet tracking device and companion mobile app to make pet care more intelligent and intuitive.
Expanding upon the previous award-winning Whistle pet tracker platform, Whistle 3 includes industry-first features designed to address the most common needs of pet owners, including:
- Faster and more accurate location tracking. A brand new wireless infrastructure using Wi-Fi, Bluetooth, cellular and GPS technology enables pet owners to get faster escape alerts and quickly track down a lost pet using their smartphone.
- Multiple custom safe places. The app’s improved geofencing feature means pet owners can now create multiple safe places for the home, office, or dog-friendly vacation spot.
- Brand new Whistle 3 app. The mobile app has been completely redesigned from top to bottom based on real-life user experiences with pet loss and activity tracking. The setup process has been dramatically simplified and the new framework creates a platform for interesting future applications, including clinical trials, partnership APIs, and more.
- Redesigned to fit more pets of all shapes and sizes. Whistle 3 hardware underwent a total overhaul, resulting in an on-collar device that is 50% smaller than previous models, weighs less than an ounce, and is both durable and waterproof to go anywhere a pet does.
“Until Whistle entered the market, pet loss intervention and preventative care was a system of hoping for the best without much reliable information about your pet's specific needs,” said Ben Jacobs, CEO and Co-founder of Whistle. “With the largest database of pet location and activity data, we can better understand how to prevent the biggest risks our pets face – like loss and obesity-related illnesses. Our goal with Whistle 3 is to make the world of pet care smarter, and more responsible, so pet owners can have peace of mind while they focus on the best parts of sharing life with a pet.”
Americans are spending more money on pet care than ever before. This year the pet industry is projected to take in $63 billion, according to the American Pet Product Association (APPA). The market for pet care devices alone will exceed $2 billion by 2023. Founded in 2012 and one of the earliest entrants to the pet care technology market, Whistle has helped bring pet-first solutions to market. To date, Whistle has sold roughly 200,000 devices to pet owners who want to keep better track of their pet’s location and daily activity.
Whistle 3 will be available later this month for $79.95 (MSRP) on Whistle.com. The required Whistle subscription provides continuous national cellular coverage to ensure you can locate a pet anywhere there is cell service. Plans start at $6.95 a month and top out at $9.95 a month. The free mobile app will be available for iOS and Android users, in the App Store and Google Play Store.
EXISTING WHISTLE USERS
Whistle will continue to support the original Whistle app and related devices (Whistle Activity Monitor, Tagg Pet Tracker, Tagg GPS Plus, Whistle GPS Pet Tracker) with no interruption to service. The brand doesn’t have plans to switch off the service, and remains committed to all Whistle users. The original Whistle GPS Pet Tracker is still available for purchase while supplies last at Best Buy, Amazon.com, and on Whistle.com.
WHISTLE® is the pet tech brand born out of a love for pets. Founded in 2012 by Ben Jacobs, Steven Eidelman, and Kevin Lloyd, Whistle is on a mission to equip pet owners with simple tools that help them stay connected to their pets from anywhere. Today, Whistle leads the industry in innovation with Whistle 3 GPS Pet Tracker & Activity Monitor, the most reliable all-in-one pet device. For more information about Whistle visit www.whistle.com, www.facebook.com/whistlelabs or www.twitter.com/whistlelabs.