DURHAM, N.C.--(EON: Enhanced Online News)--Windsor Circle, the leader in predictive analytics and retention marketing, today announced that retailers can leverage predictive data to power omnichannel advertising campaigns.
“By layering our predictive data into the marketing mix, retailers can go beyond email to create impactful marketing campaigns that reach their customers when and where they consume media.”
“Our clients are seeing a lot of success with our predictive marketing algorithms and it’s our aim to make that data actionable across multiple platforms,” said Don Sedota, Windsor Circle VP of Product. “By layering our predictive data into the marketing mix, retailers can go beyond email to create impactful marketing campaigns that reach their customers when and where they consume media.”
Retailers can go beyond their existing predictive email marketing campaigns which, powered by Windsor Circle’s predictive market platform, see an average 10x ROI and 12% retention rate lift, to create predictive omnichannel advertising campaigns.
Using key customer segments, identified by predictive attributes such as loyalty, replenishment dates, future churn risk, future average order value, future spend, and more, retailers have the ability to target specific audiences via social media and display advertising platforms, as well as expand their reach by leveraging lookalike modeling on platforms that support it, such as Facebook and AdRoll.
Data-driven marketing across all platforms has become essential to retailer success. By integrating predictive data into their full marketing stack, retailers are able to better prevent customer churn, identify key customers who will drive the most revenue, create personalized marketing messages based on specific customer attributes, and much more.
About Windsor Circle
Windsor Circle’s Predictive Marketing platform helps retailers grow repeat sales by putting the right message in front of their customer at the right time.
Our clients see an average of 10% lift in repeat sales, which, for the average eCommerce retailer, translates into a 40% lift in gross profit after 12 months.
Our platform models customer behavior to determine the key triggers for driving repeat sales. Using these insights, our platform automates 1:1 messaging and optimizes email cadence through our client’s preferred activation platform or ESP.
Windsor Circle is integrated with 17+ eCommerce platforms and 19 email service providers. Our ability to ingest data and activate email through direct integration ensures faster setup, higher data integrity, and measurability.