LOS ANGELES--(EON: Enhanced Online News)--Fabletics, the innovative and rapidly growing activewear brand co-founded by Kate Hudson in 2013, will be opening 12 new retail locations in 2017. Adding to the 18 existing locations that started opening as of Fall of 2015; these new stores will bring the Fabletics retail store count to a total of 30 locations throughout the continental United States in just 23 months.
“Ultimately, the store was designed to enhance our overall brand experience, inviting customers in to touch, feel and see the high quality fabrications, latest innovations and newest designs, while making it as easy as possible for them to shop the way they like.”
Leveraging the brand’s proprietary digital platform and 1 million member base, Fabletics retail locations continue to be strategically selected based on deep customer insights and enhanced market data. In close partnership with high-profile mall developers including Simon, Westfield, and Macerich, amongst others, most of the brand’s new stores will average just over 2,200 square feet and will open in key markets before Fall 2017. The first opening will take place in Frisco, Texas in March 2017 followed by Indianapolis, Indiana; Lexington, Kentucky; Schaumburg, Illinois; Boulder, Colorado; and Portland, Oregon in the second quarter of 2017. Beginning in July 2017, additional Fabletics stores will open in Scottsdale, Arizona; Cerritos, San Jose, San Francisco and San Diego, California and Paramus, New Jersey.
Fabletics is the only e-commerce retailer to date to have seamlessly and successfully integrated a member-based program with online and offline shopping. While anyone can shop as a guest with Fabletics, the VIP Membership offers the advantage of using all of its benefits both in store and online. Both traditional customers and members can shop the latest Fabletics collections across both channels, including the brand’s exclusive prints, state-of-the-art fabrics, and coveted performance and lifestyle collections ranging from iconic leggings, sports bras and tops, to active-inspired dresses, loungewear and swimwear capsules. Reflecting Fabletics’ innovative model, the retail stores provide an enhanced customer service experience, leveraging Fabletics proprietary OmniCart technology solutions to provide a seamless shopping experience that blends the online and offline platforms. Fabletics VIP Members are able to fluidly shop and return items in store and online and can easily check order history, add items to their cart, update their account information and more, while in store. If a member is unable to find exactly what they want in a Fabletics store, free shipping from the distribution center is available for out-of-stock items.
“Our inspiration for the store was clear and simple – we aimed to bring a hint of the active lifestyle elements that shape our customers lives inside while keeping the main focus on our amazing product offering and delivering a seamless customer experience. Less is more,” said Dustin Netral, Senior Vice President of Operations for Fabletics. “Ultimately, the store was designed to enhance our overall brand experience, inviting customers in to touch, feel and see the high quality fabrications, latest innovations and newest designs, while making it as easy as possible for them to shop the way they like.”
Fabletics is a high-performance lifestyle brand co-founded by Kate Hudson in 2013. In line with its mission to offer high-quality activewear at an accessible price, Fabletics was designed with the modern woman’s busy lifestyle in mind; every piece is intended to fit seamlessly into every moment of her day. The brand offers a full selection of apparel and accessories to over one million VIP members across eight countries via its eCommerce website www.fabletics.com and eighteen U.S.-based retail stores.