All Aboard! Duracell Saves Christmas This Holiday Season with the Duracell Express

World Series Champion David Ross Helps Ensure the Trusted Power of Duracell Spreads Christmas Cheer with On-Demand Battery Delivery Service via Postmates

BETHEL, Conn.--()--‘Twas the night before Christmas and all through the house, there was neither a battery to be found, nor even a mouse. Every Christmas Eve, thousands of families forget one key item on their holiday shopping list to bring their gifts to life: batteries! This year as families stayed nestled in their homes and patiently awaited Santa’s arrival, Duracell partnered with Postmates to make this holiday season merrier than ever with an on-demand battery delivery service called the Duracell Express https://youtu.be/vRi2iXv3TCc. In celebration of the season of giving, families across Chicago, Milwaukee and Minneapolis were able to request a visit from the magical Duracell Express, delivering the trusted power of Duracell to their front doors.

“As a father of three young kids, I’ve witnessed the temper tantrums that can ensue when we’ve forgotten to purchase the right batteries for the toys Santa brings”

“We know that loving yet, time-strapped parents try their hardest to create the perfect Christmas experience for their children every year, but more than one-third of consumers nationwide forget to buy batteries for Christmas gifts,” said Ramon Velutini, Vice President of Marketing at Duracell. “We were thrilled to be able to ease holiday stress by bringing the trusted power of Duracell directly to families in Chicago, Milwaukee and Minneapolis.”

To help make this season brighter, former Chicago Cub and World Series Champion David Ross partnered with Duracell to deliver batteries to Toys for Tots Chicago just in time for Christmas. The batteries accompanied toys distributed to economically disadvantaged children in the area. Duracell is a long-standing partner of Toys for Tots, donating one million batteries to the organization each year for those that need it most.

“As a father of three young kids, I’ve witnessed the temper tantrums that can ensue when we’ve forgotten to purchase the right batteries for the toys Santa brings,” said Ross. “I was happy I got to help spread the word about Duracell Express and make sure the magic of Christmas morning wasn’t spoiled for any local children due to a lack of batteries.”

To view a video from Wieden+Kennedy New York of the Duracell Express campaign, visit www.duracell.com.

About Duracell

Started in the 1920’s, the Duracell brand and company was recently acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) and has grown to be the leader in the single-use battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Our recharging technology allows consumers to live life without limits. Berkshire Hathaway Inc. is a $210B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

About Postmates

Postmates is the leading on-demand logistics provider. With about 40,000 active Postmates, the company operates the largest on-demand delivery fleet in 46 major metropolitan markets in the US. Postmates’ overall mission is to power local, on-demand logistics focused on fast deliveries from any type of merchant at scale. Founded in 2011 by Bastian Lehmann, Sean Plaice and Sam Street, Postmates completes 1.5M deliveries per month. For more information, please visit https://postmates.com/.

About Marine Toys for Tots Foundation

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 66th year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Their gifts offer these children recognition and a positive memory they will cherish for a lifetime. Many of the gifts they provide, such as books, games and sports equipment, make a significant contribution to the educational, social and physical development of these children. In 2012, Marines distributed gifts to 7.1 million children in 740 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, including Duracell. For more information, visit www.toysfortots.org.

Contacts

Citizen Relations
Alix Parkinson, 212-613-4972
alix.parkinson@citizenrelations.com

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