DUBLIN--(EON: Enhanced Online News)--Clavis Insight, the global hub of eCommerce Intelligence for brand manufacturers, doubled revenue, its team and the number of brands it serves in 2016, further consolidating its position as the market leader in online and eCommerce store analytics.
Clavis Insight delivers data, analysis and insights that enable global brands and consumer products manufacturers to track and optimize their online and digital shelf presence and performance, protect brand equity and drive profitable eCommerce growth. The company has significantly expanded its operations in Dublin, London, Paris, Boston, and heavily invested in the Asia Pacific (APAC) region with a rapidly growing team in Shanghai, China.
Clavis now serves customers in consumer electronics, cosmetics, consumer packaged and luxury goods in more than 30 of the world’s largest eCommerce markets. Clients include the biggest fast moving consumer goods manufacturers in the world, including category leaders such as Unilever, Procter & Gamble, Kimberly Clark Corporation and Nestlé.
The year saw several notable advancements for Clavis Insight, including:
- A recently announced partnership with IRI Worldwide enabling, for the first time, CPG brands to access online and instore cause and effect analytics to maximize marketers’ sales and growth strategies.
- The introduction of Location-Based Tracking – the industry’s deepest online store monitoring solution in Europe that enables brands to easily gain local market insights in order to optimize online shelf distribution, availability and promotions for increased sales.
- The announcement of a new investor, Draper Esprit, a leading venture capital firm involved in the creation, funding and development of high-growth digital technology businesses, which invested £8 million ($9.94 million). The deal added another major venture capital firm to Clavis Insight’s investors, following the injection of $20 million from Accel-KKR in 2015.
Notably, in recognition of the significant growth of eCommerce in APAC, Clavis Insight also more than doubled its team in the region to over 40 people. It recently moved to a new expanded office in Shanghai at The Intercontinental Office Tower.
Investment in this expanded APAC team enables Clavis Insight to partner with customers in China, Japan, Korea and South East Asia. The presence facilitates Clavis Insight’s support for global customers, with best-in-class standards as they develop their presence in the sophisticated Chinese eCommerce market. The company also leverages its on-the-ground team to drive the development of innovative new solutions, such as Sentiment, Semantic and Correlation analysis for the online channel, that brands can exploit in other eCommerce markets around the world.
Clavis Insight’s Sentiment and Semantic Analysis, leverages shopper ratings and review capabilities to provide valuable shopper insights to Sales, Marketing and Customer Market Insight teams. Correlation analysis blends point of sales and market share data with Clavis Insight key performance indicators to deliver cause and effect analytics, to expose the ‘why behind the buy’.
The company has also developed high-frequency festival analyses that deliver in-depth, real-time monitoring, alerts and post-event analysis during high-transition periods such as Singles Day, Black Friday and Cyber Monday in North America, Europe and China.
Clavis Insight has been a global pioneer in developing technology based solutions and standards for monitoring and measuring online channel presence and performance. With worldwide online retail sales set to exceed $1.9 trillion in 2016 and omnichannel shopping growing in parallel, brands need to engage with and understand the new-shopper journey across multiple platforms. The data and analytics platform developed by Clavis Insight provides product manufacturers with the insight they need to understand shoppers’ increasingly complicated paths to purchase in order grow omnichannel sales.
About Clavis Insight
Clavis Insight is the global hub of eCommerce intelligence™ and the leading innovator at the forefront of the eCommerce analytics revolution. Based in Dublin, with offices and local market expertise in Boston, London, Paris and Shanghai, Clavis Insight is the strategic partner to hundreds of the world's largest and most popular manufacturers and brands in the CPG/FMCG, Beverages, Consumer Healthcare, Nutrition, Electronics, Toy and Business to Business industries. Our solutions provide comprehensive insights across desktop, mobile web and mobile apps platforms of the leading online retailers in over 30 countries. Global manufacturers use our daily eCommerce analytics to monitor, analyze and optimize their digital channel presence and performance, protect brand equity and drive sales and market share online and in-store. We partner with technology and service providers across the ecommerce ecosystem and enable brands to integrate their solutions for more impactful business intelligence, streamlined business processes, and ultimately, the ability to stay ahead of the competition.
For more information on Clavis Insight eCommerce Intelligence visit www.clavisinsight.com.