SUNNYVALE, Calif.--(EON: Enhanced Online News)--Yahoo! Inc. (NASDAQ:YHOO) announced today that State Farm® is kicking off a new campaign on Yahoo Sports to connect with basketball fans throughout the 2016-2017 season. As part of these efforts, State Farm will engage fans through custom integrations across Yahoo Sports, with a special focus on The Vertical with Woj, as well as extensive video, native and display advertising.
“For State Farm, storytelling is at the heart of our advertising and Yahoo is a long-time collaborator that has helped us continue to share our brand story with an incredibly passionate, relevant audience of sports fans”
"For State Farm, storytelling is at the heart of our advertising and Yahoo is a long-time collaborator that has helped us continue to share our brand story with an incredibly passionate, relevant audience of sports fans," said Ed Gold, Advertising Director, State Farm. "We recognized early on that there was huge potential with the launch of The Vertical to reach basketball fans and we’re continuing to align with the top-notch editorial content that’s available on Yahoo Sports."
State Farm, which has been a sponsor of the NBA since 2010, is collaborating with Yahoo to extend its digital advertising efforts this year and find unique ways to reach basketball fans across screens. As part of State Farm’s new digital campaign, the brand will sponsor some of Yahoo Sports’ top NBA content including The Vertical with Woj, a hub for NBA news, information and storytelling on Yahoo Sports run by NBA insider, Adrian Wojnarowski. When The Vertical launched in January 2016, State Farm was a premier sponsor. Following this success and The Vertical’s continued growth, State Farm is back as a sponsor this season. With high-impact display and video ads, as well as branded integrations within top video series, State Farm will connect with sports fans on The Vertical. In particular, the brand will feature its Right Combination Play content as part of a new custom branded integration within The Woj Report, a popular video series in which Adrian Wojnarowski offers his unique insider perspective and analyzes the NBA's biggest storylines on The Vertical.
“Brands like State Farm have been quick to see the opportunity to connect with the millions of fans that visit Yahoo Sports every month for their insider news and updates on everything basketball,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “We’re thrilled to collaborate with State Farm because they are continuously pushing the creative boundaries and finding new ways to engage today’s passionate sports fans across screens.”
Yahoo Sports is a top destination for millions of sports fans during the NBA basketball season and this is part of State Farm’s Right Combination campaign, featuring NBA athletes such as Chris Paul. State Farm will also sponsor popular editorial coverage including the Front Office Insider column from Bobby Marks. In 2017, the State Farm campaign will also capitalize on special events on Yahoo Sports such as the NBA Live Draft.
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About State Farm®
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto, home and individual life insurance in the United States. Its 18,000 agents and more than 65,000 employees serve more than 83 million policies and accounts – nearly 81 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 35 on the 2016 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.